Written by Alana Udwin, The Business of Partying examines the production, creativity, and strategy behind nightlife hospitality. The nightlife industry encompasses operating a nightclub, bar or other evening destination and marketing the "night out" experience. While not an easy business, it can be a lucrative one with numerous perks if it is done right. The author delves into the minds of nightlife's leading experts and the business models of some of the top nightlife groups and venues in the United States. Tying two main topics together, the book explores how these venues break out of the clutter and how industry-specific marketing tactics have evolved in this digital age. Each generation typically employs some form of the "work hard, play hard" lifestyle, and nightlife brands must fight for their "play hard" attention and money. What makes each individual venue a unique nightlife experience, and what influences partygoers to choose that brand over another? This book is a collection of stories from an array of industry professionals who have created successful nightlife experiences.
About The Author:
Alana Udwin graduated from Cornell University's College of Agriculture and Life Sciences in 2020, majoring in communication with a concentration in hospitality marketing. She was the 2019-2020 executive director of Slope Day, Cornell's annual end-of-the-year music festival with over sixteen thousand attendees, and was an executive board member since her freshman year. Over several summers, Alana interned at different entertainment companies across the country in major cities, including Miami, Los Angeles and New York City. These experiences included a multimedia agency with a prominent nightlife clientele, a creative production studio, and venues as small as local nightclubs to as large as "The World's Most Famous Arena," Madison Square Garden. Through her Cornell curriculum, internship opportunities, and significant personal interest, Alana has developed a strong fascination and deep appreciation for music, entertainment, hospitality, and nightlife. The research Alana has conducted about these fields in her undergraduate courses functioned as a valuable foundation for writing this book. In addition to the breadth of knowledge gained at Cornell, her time spent in Sydney, Australia, helped her gain knowledge on a global level. Alana is the youngest of three siblings and was born and raised in South Florida. She currently resides in New York City and looks forward to making an impact on the nightlife and entertainment industries wherever she goes.
Contact Author @alanaudwin
2) 1990 Group Opens their first luxe nightclub in South Beach
Live from New York, it’s the 1990 Group in Miami!
Partying has certainly not been on its regular schedule this past year, though the 1990 Group from New York has found it was best to bring their talents to South Beach! Opening up their first luxe nightclub in Miami Beach, the 1990 Group is bringing the heat back into the sunshine city. 1990 Group co-founders Daniel Olarte and Ricardo Garcia, alongside their incredible creative team of professionals and event coordinating specialists, have more than 10 years of experience providing unforgettable celebratory moments.
Start you perfect party weekend by dancing the night away on Friday evening at the 1990 Club, located 1669 Collins Ave Miami Beach. Then wake up and keep celebrating on Saturday afternoon by relaxing underneath your sun umbrella with a cocktail on hand at the 1990 Group Pool Party, located at the grand Sagamore Hotel Miami Beach.
For reservations contact 917- 865- 5205
Social Media Contacts :
@1990clubmiami
@danolarte007
@richiygarcia
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