Sales Now Underway New Upper West Side Condominiums at 212 West 72nd Street

Last week was the sales launch of 212 West 72nd Street, an iconic, modern Upper West Side building that is currently undergoing a top-to-bottom transformation into condominium residences. Built in 2010 as the neighborhood’s premier rental building formerly known as “The Corner,” 212 West 72nd Street is a rare gem for its prime, convenient location at the corner of Broadway and 72nd Street, its beautiful Central Park views and its airy, light-filled residences. It's made even more rare by the fact that is could possibly become the last rental conversion in NYC (following new legislation passed in 2019).

“212 West 72nd Street is truly a one-of-a-kind project,” said John Tashjian, a managing partner at Centurion Property Investors. “As we were planning the redesign, we were overwhelmed by the amount of inquiries we received from former renters who were interested in returning to the building as owners. They know first-hand about the building’s prime location in the heart of the Upper West Side and wanted to secure their spot in its next life as a luxury condominium. The new 212 West 72nd Street was designed with a modern New York lifestyle in mind, and we’re excited to launch sales and show people why this building has such a strong following.” 

212 West 72nd Street’s residences range in size from 714 square feet to 3,070 square feet, with select homes also boasting spacious private terraces with cinematic Upper West Side vistas. Many of the residences feature open floor plans that take advantage of the building’s curved glass façade, a concept that provides abundant light and commanding vistas that is specifically unique to 212 West 72nd Street.

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The furnished model residences showcase the lifestyle that buyers can experience at 212 West 72nd Street, including one- to four-bedroom layouts.

In each of the 126 residences, the living and dining rooms are open, spacious and elevated by high-performance floor-to-ceiling windows that reduce noise and protect against glare, ultraviolet exposure and solar heat gain. The layouts also promote flexibility, supporting quality time at home as well as formal entertaining. “It was important to us that residents could easily adapt their homes to fit the needs of their individual lifestyles,” Nancy Ruddy said of the design.  

Giving attention to the details that matter most, CetraRuddy also took every opportunity to optimize storage, emphasize light and create flow throughout the residences. The firm selected a soft color palette of neutral tones, subtle metallic accents and unique textures to complement the light-filled interiors, and incorporated finishes such as white lacquer and quartzite in the kitchens, and white oak plank flooring throughout. In the custom kitchens, the cabinetry and countertops are not only designed for form, but also for function with plenty of storage spaces.

The transformation of 212 West 72nd Street includes all indoor and outdoor amenity spaces. Residents will arrive home to an elegantly redesigned lobby staffed with a full-time concierge. The softly illuminated double-height space features walnut paneling, custom-finished walls and archways, and terrazzo flooring.

Corcoran Sunshine Marketing Group is the exclusive marketing and sales firm for 212 West 72nd Street.

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Douglas Elliman Development Marketing To Oversee Sales and Marketing for Graydon Chelsea

 Douglas Elliman Development Marketing announced that the firm will be handling the exclusive sales and marketing for the ground up new residential condominium project, Graydon Chelsea. Developed by Pan-Brothers Associates and Valyrian Capital with architectural design and residence interiors by Kutnicki Bernstein Architects, the Graydon Chelsea, a 15-story building with an elegant terra-cotta tile façade and oversized windows is located at 128 West 23rd Street in the heart of Chelsea. Greg Williamson, Andrew Anderson and Bruce Ehrmann at Douglas Elliman are the exclusive agents for the project. 

“Graydon Chelsea is a sophisticated sanctuary in the heart of Manhattan’s tech hub and creative core. We are looking forward to bringing this residential offering to market,” said George Pantelidis, co-founder and Principal, Pan-Brothers Associates.

The 30 residences are a blend of one-and-two bedroom units with a three-bedroom penthouse. More than half with outdoor spaces. Spanning 610 square feet to 2,481 square feet each residence features sound attenuated 8’ to 9’6” tall windows, 6” plank European white oak wood flooring, living room ceiling heights from 9’8” to 11’-2”, high-efficiency central heating and cooling and Bosch washer and dryers. Kitchens have custom Italian cabinetry with walnut wood veneer and lacquer finish from Cesar New York, Porcelanosa polished-chrome fixtures with undermount sink, Blue de Savoie marble-slab kitchen countertops and Miele appliances including a refrigerator, stainless steel oven and dishwasher.

Primary bathrooms boast a custom walnut vanity by Cesar New York, Pietra Cardosa vanity countertops, Porcelanosa polished chrome fixtures, Porcelanosa Sotto undermount sink, Porcelain Cararra stone walls and black slate herringbone pattern stone tile flooring. In the secondary bathrooms are Custom Italian ash vanities by Cesar New York, Porcelanosa polished chrome fixtures, Bianco Carrara slab vanity countertop, Harlem Acero floor tile and spire pattern tile walls. Powder rooms have Anne Sacks terrazzo wall tile.

“The building’s modern design coupled with such elegant finishes will attract discerning buyers,” explained Andrew Anderson. “We anticipate buyers will be especially drawn to this project for its small size and low-density living in the wake of COVID-19,” added Bruce Ehrmann.

Amenities include an attended double-height lobby, appointed with Carrara marble desk, limestone floors, hand plastered walls and original artwork and a South-facing second floor residents’ lounge and fitness center with custom millwork, TV and wet-bar. Also on the second floor is a landscaped terrace with outdoor fireplace, kitchen and dining area. The landscaped roof terrace with city skyline views offers an outdoor barbeque and wet bar. Private storage units are available as well as bicycle storage.

Graydon Chelsea is perfectly situated downtown near the West Village, The Highline and the Flatiron District. It is central to multiple transit lines and conveniently located near trend-setting culture, art, food and fashion.

Pricing ranges from $995,000 to over $5 million. Sales will commence this month with occupancy slated for fall of 2021.

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VU - Launches Sales

Last week, Minrav Development announced sales have launched for VU, a new 100-unit condominium building in Manhattan, this is the first time they are fully unveiling the development. Paris Forino, the acclaimed interior designer, is crafting light and airy interiors to complement VU’s soaring ceilings and panoramic New York City views. Renowned firm SLCE Architects designed the exterior architecture, which measures 145,000 square feet and is designed to meet LEED certification.

VU rises 36 stories from the center of four of Manhattan’s most dynamic neighborhoods - NoMad, Flatiron, Gramercy, and Kips Bay. The building features studios to three-bedrooms. It also includes two Duplex Penthouse residences with outdoor terraces that crown the building. A majority of the homes offer views of Manhattan’s iconic skyline, from uptown to downtown, along with the East River and all the way to One World Trade for the higher floor homes.

VU is also unveiling pricing, which includes starting prices that range from $829,000 for studios to $2,999,000 for 3-bedrooms. There is also a full floor of amenities dedicated to wellness and vitality designed by Paris. Also in collaboration with Waterworks, Paris designed a custom line of enamel and polished chrome fixtures and accessories featured throughout VU. Brown Harris Stevens Development Marketing is exclusively handling sales and there is a new sales gallery open to tour

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111 Varick Launches Leasing

A towering 30-story sculpture rising over one of New York City’s most rapidly evolving neighborhoods, 111 Varick offers 100 highly detailed rental apartments with unobstructed skyline and Hudson River views. These studio, one- and two-bedroom luxury homes are enveloped in an undulating precast concrete façade inspired by the industrial heritage of its surroundings, and bringing vibrancy to one of Downtown’s most visible corners.

Courtesy of 111 Varick

Designed by S9 Architecture, the cutting-edge New York-based firm known for blending the industrial and the modern at projects such as Industry City, Empire Stores, DUMBO’s 205 Water Street and Dock72 in the Brooklyn Navy Yard,111 Varick stylishly reinterprets the industrial aesthetic and classic loft architecture of Hudson Square. The gridded pattern of the façade, coupled with industrially-inspired materials such as glass and precast concrete, echo the architectural character of the former manufacturing and printing district.

111 Varick’s interiors, from the lobby to the residences and amenities, are designed by Chris Shao Studio. Chris Shao, a rising interior designer who was featured in Architectural Digest while still in design school, is currently tackling high-end hospitality and residential projects around the world while still just in his 20s.

111 Varick provides residents with a robust amenities and services package including an expansive landscaped rooftop terrace with barbecue, open-air movie theater, and unobstructed views across the Hudson River and dramatic vistas of Downtown and Midtown Manhattan. The building also boasts a fitness center, meditation room, conference room, club lounge with pool table, media center, and children’s playroom. A 24-hour doorman will attend the lobby and every apartment is equipped with a Nest thermostat, Bosch washer and dryer and motorized solar and blackout shades.

Currently under construction, the building's pricing begins at $4,000/month for the studio apartments. Compass Development Marketing Group is the exclusive leasing and marketing agent for 111 Varick.

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Take A First look at 111 Varick by S9

111 Varick has launched its teaser site and is nearly complete! Designed by S9 Architecture, the towering 27-story sculpture will launch leasing and welcome its first residents this fall.

Courtesy of 111 Varick

Rising over one of New York City’s most rapidly evolving neighborhoods, 111 Varick will offer 100 highly detailed rental apartments with unobstructed skyline and Hudson River views (one of those incredible views pictured below!). These studio, one- and two-bedroom luxury homes are enveloped in an undulating precast concrete façade inspired by the industrial heritage of Hudson Square, bringing vibrancy to one of Downtown’s most visible corners. 

Designed by S9 Architecture, the cutting-edge New York-based firm known for blending the industrial and the modern at projects such as Industry City, Empire Stores, DUMBO’s 205 Water Street and Dock72 in the Brooklyn Navy Yard,111 Varick stylishly reinterprets the industrial aesthetic and classic loft architecture of Hudson Square. The gridded pattern of the façade, coupled with industrially-inspired materials such as glass and precast concrete, echo the architectural character of the former manufacturing and printing district. 

111 Varick’s interiors, from the lobby to the residences and amenities, are designed by Chris Shao Studio. Chris Shao, a rising interior designer who was featured in Architectural Digest while still in design school, is currently tackling high-end hospitality and residential projects around the world while still just in his 20s.

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.