From White Box to Luxe Haven: A Look Inside Melanie Morris’s Transformative Interior Design

Transforming a bland “white box” into a luxurious, sophisticated home is no small feat. Yet, designer Melanie Morris effortlessly accomplished this in her recent project. With a keen eye for texture, lighting, and custom design elements, Melanie turned a New York apartment into a chic and inviting pied-à-terre. In this video tour, she walks us through the design decisions that elevated a blank canvas into a space brimming with character, comfort, and understated elegance.

Entryway: Setting the Tone with Texture and Art

The journey begins at the entryway, where Melanie immediately makes a bold statement with contrasting textures and materials. A concrete, resin, and brass console greets visitors, establishing a tone of refined sophistication. The look is completed with a sculptural piece by artist Charlie Patterson and a unique lamp by Incommon With. Lighting, as Melanie emphasizes, plays a significant role throughout the space, and the entryway is no exception—setting the stage for what’s to come.

Main Living Area: Overcoming Design Challenges with Ingenuity

Designing the main living area posed a unique challenge due to the space’s long, narrow dimensions and expansive walls of windows. But Melanie saw this as an opportunity to push the boundaries of traditional design.

“I wanted to maximize seating and make it as comfortable and inviting as possible,” she explains. The centerpiece of the room is a custom-designed Serpentine sofa that cleverly doubles as a dining banquet. Upholstered in a luxurious, stain-resistant cream fabric, the sofa curves gracefully around a rich walnut base, which seamlessly transitions into an integrated dining table.

Above, a sculptural fixture by Apparatus drapes across the ceiling, adding intimacy to the open space. The round dining table and leather chairs create easy circulation, while the green marble accents on the coffee table nod to the client’s love for the color, subtly weaving in personality.

Bedroom: A Luxurious Hotel-Inspired Retreat

The primary suite underwent a complete transformation, becoming a cozy, luxurious retreat that exudes the feel of a five-star hotel room. The walls were paneled in rich walnut, creating a warm, cocoon-like atmosphere. Custom-built millwork seamlessly integrates a dresser and vanity, providing both functionality and visual continuity.

Melanie softened the hard lines of the room by incorporating curves in the custom nightstands and headboard. Brass accents, handmade by Prusin Studio, elevate the millwork, while wall sconces flank the bed, washing the room in a soft, ambient glow. The attention to detail in the bedroom is a testament to Melanie’s skill in combining comfort and style, creating a space that feels both restful and refined.

Lighting: The Unsung Hero of Design

Throughout the apartment, lighting serves as both a functional element and an art form. In the living room, sconces add elegance and balance to the space, while the ambient lighting in the bedroom panels highlights the rich textures and curves of the custom millwork. This meticulous attention to how light interacts with materials and shapes brings the entire project to life.

Final Thoughts: From White Box to Welcoming Home

Melanie’s ability to transform a blank, characterless apartment into a home bursting with texture, warmth, and personalized details speaks to her expertise as an interior designer. The mix of custom furniture, unique lighting choices, and thoughtful use of materials achieves a balance between luxury and comfort that is rare to find.

By bringing in elements like sculptural furniture, eye-catching lighting fixtures, and sophisticated textures, Melanie successfully created a space that feels less like a temporary pied-à-terre and more like a cherished home. The result is a stylish haven that invites you to sink in, stay a while, and savor the art of thoughtful design.

---

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Melissa Gorga and Alexandra Daddario attend Rescue Dog Runway Show

The Jessica Peters Team of Douglas Elliman and NYC Second Chance Rescue (NYSCR) recently hosted the fashion show at the stunning Olympia DUMBO, Brooklyn's standout luxury condominium known for its striking architecture, high-end amenities, and sweeping skyline and waterfront views.

It was an unforgettable evening where fashion met philanthropy, supported by notable guests such as Real Housewives star Melissa Gorga and acclaimed actress Alexandra Daddario (her NYSCR rescue dog, Eunice, was also there), among others. The event highlighted NYSCR’s vital mission to rescue and rehome animals, with adoptable pets gracing the runway in Pebot apparel. The runway also featured stunning designs from renowned designers Georgine and JAHNKOY, blending creativity with compassion.

The atmosphere was energetic, and guests enjoyed Mediterranean-inspired cuisine by Celestine, signature cocktails, an exclusive tour of Olympia's newly completed Penthouse B before it hits the market, and, of course, unforgettable puppy (and kitten!) kisses.

Olympia DUMBO is developed by Fortis Property Group and represented by Jessica Peters and Carl A. Ekroth of The Jessica Peters Team at Douglas Elliman, Fredrik Eklund and John Gomes of The Eklund | Gomes Team at Douglas Elliman, and Karen Heyman and Casey Heyman of The Heyman Team at Sotheby’s International Realty. 

---

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

SERHANT. New Development Launches Sales at Long Island City Boutique Condominiums, Mason LIC

SERHANT. New Development is proud to launch sales at Mason LIC, a new luxury condominium in Long Island City. The boutique six-story, 42-unit building was designed by MY Architect PC, with interiors by Lemay ID, offering studio, one and two-bedroom residences ranging from $595,000 - $1,995,000. 

“Mason LIC provides an unparalleled opportunity to experience the best of Long Island City, situated at the nexus of the neighborhood’s vibrant dining and cultural scenes,” said Ryan Serhant at SERHANT. “Each home offers a tranquil retreat while being at the heart of one of the city’s most dynamic areas.”  

Located at 40-46 24th Street in Long Island City, interiors at Mason LIC were designed with incredible attention to detail and modern sensibilities. With soaring ceilings up to 11 feet high and floor-to-ceiling windows, each home is illuminated by abundant natural light for a spacious and airy feel, with wide plank hardwood floors throughout. Most homes include private outdoor spaces, while all come with in-unit washers and dryers.  

Kitchens at Mason LIC are elegantly appointed with Calcutta quartz countertops and backsplashes, custom Amberleaf cabinetry, contemporary Newport brass fixtures, and an integrated suite of Bosch appliances. Bathrooms reflect a serene aesthetic with large format porcelain tile, custom vanities with solid surface countertops and Grohe faucets, built-in mirror medicine cabinets, and ample storage. 

Residents of Mason LIC benefit from a range of thoughtful amenities, including part-time door attendants, a package room, Amazon Hub, bicycle storage, a private lounge, a fitness center, and an inviting outdoor terrace complete with seating areas and grilling stations. On-site parking and private storage units are available for purchase. 

Nestled in the heart of Long Island City, Mason LIC is situated in a prime location within the neighborhood’s thriving cultural and culinary landscape. Positioned near prominent landmarks and attractions like MoMA PS1, Brooklyn Boulders, and Queensbridge Park, and popular dining spots and lush green spaces. Once a predominantly industrial district, Long Island City has evolved into a vibrant urban hub known for its eclectic mix of modern amenities and historic charm. Convenient access to the 7, F, N, and W subway lines ensures easy connectivity throughout the city. 

For more information on Mason LIC visit www.masonlic.com.  

---

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Off the MRKT Q&A with Peter Zaitzeff, Sales Director of New Development at SERHANT.

Off the MRKT spoke with Peter Zaitzeff, New Development Sales Director at SERHANT., to discuss the firm’s innovative real estate marketing strategies, showcased in the Netflix hit Owning Manhattan. Peter offers insights into the unique allure of 200 Amsterdam — a best-selling luxury development on the Upper West Side featured on the show — and shares his perspective on emerging trends and buyer preferences in New York’s evolving luxury market.

Peter Zaitzeff

As New Development Sales Director at SERHANT., you're at the forefront of the company's rapid growth. How would you characterize SERHANT’s approach to real estate? What makes your team so successful?

SERHANT.’s approach leverages cutting-edge technology and a powerful social media presence, enabling us to stand out in today’s market. Ryan Serhant’s vision challenges the status quo and aims to truly disrupt the real estate industry.

Unlike traditional brokerage firms, SERHANT. has redefined how media is integrated into real estate, creating content that's both highly accessible and exceptionally polished. Our ‘Studios’ department illustrates this commitment — it's a dedicated in-house team focused on producing top-tier media content, which isn’t seen at other firms.

SERHANT. has become known for its innovative marketing and media presence, including the success of its Netflix reality show Owning Manhattan. How has the media exposure influenced the way you approach new development sales? 

Media exposure is essential in today's real estate market, particularly for new developments — it puts our properties on a global stage, reaching an international audience.  The response to Owning Manhattan has been phenomenal – our office has almost become a tourist destination, with people stopping by just to take photos of the building.

Photo Credit Williams New York

A luxury property on the Upper West Side, 200 Amsterdam, was featured in the season finale of Owning Manhattan. How has this type of exposure impacted buyer interest in the building?

Since the show aired, we've seen a significant increase in inquiries across the board. While a TV show alone can’t cement the sale of a luxury property, it has certainly generated considerable interest in 200 Amsterdam’s residences and attracted many prospective buyers following the building’s appearance in the finale. 

Tell me a little more about 200 Amsterdam. What sets the building apart from other luxury buildings on the Upper West Side?

200 Amsterdam, one of the tallest buildings on the Upper West Side, is a rare ground-up new development in the neighborhood that seamlessly blends classic New York architecture with modern amenities and conveniences. With floor-to-ceiling glass windows, the tower offers unbeatable views of nearby Central Park and the Hudson River. The 10-foot ceiling heights, meticulously-designed layouts, and expansive living and entertainment spaces elevate each residence, making them truly exceptional.

Which of the building’s features have resonated the most with prospects? 

200 Amsterdam’s open views of Central Park and the Hudson River are a major highlight, with some full-floor residences offering 360-degree panoramas so expansive that, on a clear day, you can see the Statue of Liberty. Buyers are also drawn to luxurious amenities like the 75-foot saltwater lap pool, state-of-the-art gym, sports simulator and composers-themed children’s playroom. The exclusive partnership with Lincoln Center, which provides residents with premier access to an array of performances, adds to the building’s unique appeal.

Additionally, the white-glove and concierge services, which can arrange everything from plane tickets to dinner reservations and dry cleaning, are particularly appealing to empty-nesters or those returning to the city after years in the suburbs, eager to experience the best of Manhattan.

We’re halfway through 2024. Looking at the New York City market, what are some of the key trends and buyer preferences we can expect throughout the rest of the year?

As we move into the latter half of 2024, we’re seeing a steady stream of contracts, especially from buyers focused on brand-new properties. Many of these are all-cash buyers from the tri-state area, looking for pied-à-terre units of varying sizes, intent on finalizing their purchases before any market uncertainty following the fall election. 

In terms of buyer preferences, there’s a strong demand for residences with comprehensive hotel-style amenities and services, like those I mentioned earlier. Some buyers are opting to downsize or purchase new properties rather than undertake renovations. We’re also seeing a notable transfer of generational wealth, with families investing in properties for the long term.

What is it about these luxury buildings that compels parents to pay all cash for their adult kids? How is this trend impacting the luxury market? 

Parents view these luxury buildings as solid, long-term investments for their adult children and future families. In the wake of the pandemic, there's also reassurance in knowing their children are in safe, secure buildings that offer everything they might need. This trend has been steadily growing since 2020, particularly among out-of-town buyers who prioritize full-service properties and proximity to institutions like Juilliard, Columbia and NYU. Even when buyers are purchasing for themselves, we’re seeing a rise in parents willing to pay a premium to be closer to their children attending college.

What advice would you give to someone looking to buy in the New York luxury real estate market today, whether as an investor or a first-time buyer?

My advice is to always aim for A+ properties, even in down markets — anything less is likely to suffer if the market shifts. A+ properties, like 200 Amsterdam, tend to perform well regardless of market conditions. It's important to find the right fit and act within the right time frame. As a broker, my philosophy is to help clients find a home they love that’s also the best possible investment for them. 

---

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

The Modern Commune: Inside New York’s Growing Co-Living Trend

Living with 23 housemates might sound like a chaotic nightmare to some, but for Ishan Abeysekara, a 33-year-old professional in Brooklyn, New York, it's a lifestyle choice that brings connection, community, and convenience. As the cost of living in major cities like New York continues to climb and the challenges of forming new friendships as an adult persist, co-living arrangements like Cohabs offer a compelling solution. But is this modern approach to communal living the future of urban life, or just a passing trend?

Co-Living: The New Urban Reality?

Co-living spaces like Cohabs are popping up in cities worldwide, responding to a growing demand for affordable housing and built-in communities. Unlike traditional shared apartments, co-living spaces are designed to foster a sense of community while offering flexibility and affordability—attributes that are becoming increasingly rare in today's urban housing market. For Ishan, who moved from London to New York in late 2022, the decision to opt for co-living was driven by practicality and a desire to build new roots quickly.

He articulates a sentiment that resonates with many urban dwellers: "As you grow older, making friends as an adult gets more challenging." Co-living, he says, offers a ready-made community and a chance to make new connections in a city known for its overwhelming pace and often isolating nature.

From College Dorms to Adult Communes: How Co-Living Differs

While the setup might conjure images of chaotic college dorms, there are key differences. The residents of co-living spaces like Ishan's tend to be more mature, respectful, and committed to creating a harmonious living environment. With shared amenities like a spacious kitchen, multiple refrigerators, a rooftop terrace, a gym, and a TV room that can comfortably fit all 24 residents, the infrastructure supports both community and privacy.

But the allure of co-living is more than just shared costs and convenience; it's about fostering genuine human connections. In an age where digital communication often trumps face-to-face interaction, co-living creates organic opportunities for social engagement—whether through communal dinners, workout challenges, or simply sharing a cup of coffee on the terrace.

The Upsides and the Realities of Co-Living

However, co-living isn't without its drawbacks. The transient nature of some residents can make it difficult to form lasting bonds. As Ishan points out, "If people are only here for three months, it's a bit hard to make a connection." Moreover, sharing spaces with over 20 people can come with occasional inconveniences, like waiting for a shower. But for Ishan, these are minor annoyances compared to the benefits of living in a dynamic, social environment.

The most significant advantage? For Ishan and others like him, co-living isn't just about having a roof over their heads. It's about creating a supportive micro-community that can help combat the loneliness and isolation that often accompanies moving to a new city or living alone. "I think I've met some people who I feel like I'll still be friends with when I'm 60," he reflects—a testament to the depth of connections that can form in these shared spaces.

A Glimpse into the Future of Urban Living

The rise of co-living spaces like Cohabs is reflective of broader shifts in urban living and housing trends. As cities become denser and more expensive, traditional notions of privacy and personal space are being reimagined. The success of these ventures raises interesting questions: Are we moving toward a more communal way of life out of necessity, or is this a deliberate choice to foster deeper human connections?

For now, co-living seems to offer a promising middle ground—a blend of independence and community that meets the needs of today’s urban professionals. Whether it’s a sustainable model for the future remains to be seen, but for residents like Ishan, it’s a choice that has already enriched their lives.

Final Thoughts

Co-living might not be for everyone. It requires a certain level of flexibility, tolerance, and a willingness to engage with others. But as Ishan’s experience shows, the rewards—community, friendships, and a rich social life—often outweigh the compromises. As cities like New York continue to evolve, co-living could very well be the answer for those seeking more than just a place to live, but a place to belong.

---

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

The Rise of Boutique Living: What Sets Orion Astoria Apart in Queens’ Real Estate Market

photo credit Oleg Davidoff Photographer Co. 

Astoria, Queens, has long been celebrated for its vibrant community, diverse culture, and rich history, but it's now making waves in the luxury real estate market with the introduction of boutique residential buildings like Orion Astoria. As the demand for unique, high-end living spaces continues to grow, Orion Astoria emerges as a prime example of how modern design and intimate, community-focused living can come together in one of New York City's most desirable neighborhoods.

photo credit Oleg Davidoff Photographer Co. 

Orion Astoria, a newly constructed condominium on a leafy residential street, redefines boutique living with its meticulously designed one- and two-bedroom residences. Developed by local visionaries Konstandinos "Gus" Vorillas, Thomas Ballis, and Chris Giannikouros, this seven-unit building offers residents the best of both worlds: the upscale modernity of a luxury development and the privacy and charm of a smaller, more intimate residence. With features like private outdoor spaces, floor-to-ceiling windows, and state-of-the-art amenities, Orion Astoria sets a new standard for luxury living in Queens.

photo credit Oleg Davidoff Photographer Co. 

What truly sets Orion Astoria apart in the bustling Queens real estate market is its thoughtful approach to design and community integration. The building’s contemporary facade, designed by Harriet Nikakis of HCN Architects, combines elegance with durability, making a bold architectural statement while seamlessly blending into the surrounding streetscape. Inside, residents enjoy the latest in smart home technology, luxurious finishes, and an abundance of natural light, all while being steps away from the eclectic shops, parks, and acclaimed restaurants that make Astoria such a sought-after neighborhood.

photo credit Oleg Davidoff Photographer Co. 

As the trend toward boutique living gains momentum, Orion Astoria stands out not just for its design but for its commitment to fostering a sense of community among its residents. By offering the design sensibility of a larger building while maintaining the privacy and personal touch of a boutique residence, Orion Astoria is a testament to the evolving landscape of luxury real estate in Queens. Whether you're a first-time buyer or looking for a new home with a sense of community and modern amenities, Orion Astoria is setting the bar for what boutique living can be.

The Patrick Smith Team from Corcoran is exclusively handling sales.

photo credit Oleg Davidoff Photographer Co. 

---

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

The Greenwich by Rafael Viñoly: A Sky-High Masterpiece in Downtown Manhattan

The Greenwich by Rafael Viñoly stands as a testament to the late architect's visionary design and impeccable attention to detail. As one of the final projects crafted by the world-renowned architect in New York City, this 88-story luxury residential tower redefines the skyline of Downtown Manhattan. With 272 meticulously designed residences and over 27,000 square feet of indoor and outdoor amenities, The Greenwich is poised to become one of the most sought-after addresses in the city.

Situated at the heart of Downtown, The Greenwich offers unparalleled views of the Hudson River, Statue of Liberty, World Trade Center, and the iconic New York City skyline. The building's design features an exposed concrete column running the full height of the structure, coupled with a unique glass facade with rounded corners, offering expansive panoramic views from every residence. Inside, MAWD, the internationally acclaimed interior design firm, has curated three distinct color palettes—Terra, Aqua, and Stratus—inspired by the urban landscape, the Hudson River, and the clouds, respectively.

Residents at The Greenwich will enjoy a range of amenities spread across four floors, three of which are situated at the tower's crown, perched over 800 feet in the sky. These include a 50-foot saltwater lap pool, a state-of-the-art fitness center by Technogym, a tranquil spa with sauna and steam rooms, a screening room, and a private dining room. The building's lifestyle amenities cater to every need, from an expansive resident lounge to a multi-sport simulator and game room, ensuring that residents have everything they need for both relaxation and entertainment.

Residences range from studios to three-bedroom units, with additional suites of loft and penthouse residences offering breathtaking views and high-end finishes. Each home is designed with custom kitchens and bathrooms featuring bespoke fittings, marble surfaces, and high-end appliances. The attention to detail and the seamless integration of design and functionality make The Greenwich a standout in luxury living.

The development partners, Fortress Investment Group, Bizzi & Partners, and Bilgili Holding, collaborated with Rafael Viñoly to bring this architectural masterpiece to life. Douglas Elliman Development Marketing is exclusively handling sales, with prices starting at $995,000 for studios. The building is expected to be completed and ready for occupancy later this year, offering a rare opportunity to live in a new Downtown icon.

---

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.