A Glimpse into SoHo's Architectural Marvel: The South Penthouse at 459 West Broadway

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Ever dreamt of living in a penthouse that screams luxury at every corner? Well, dream no more! Presented by the real estate maestro, Ryan Serhant, the South Penthouse at 459 West Broadway is the epitome of SoHo sophistication. Imagine stepping into a world with double-height 18-foot ceilings, a terrace that wraps around just begging for sunset cocktails, and a rooftop that's not just a rooftop—it's an oasis, complete with an outdoor kitchen and cinema.

From the heart of north SoHo, right above the iconic Prince Street and a stone's throw from Sadelle’s, this architectural marvel offers more than just a home. It's a statement. The chef’s kitchen? A culinary dream. The primary suite? Think king-size luxury with a spa-like bathroom that'll make every day feel like a retreat. And let's not forget that rooftop solarium—perfect for morning yoga or late-night stargazing. With Ryan Serhant's signature touch, this isn't just real estate; it's art. So, if you're ready to elevate your living game, this penthouse is calling your name!

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The Laney: Upper West Side Luxurious Intersection of History and Modernity

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The Laney - Off The MRKT

The Laney

In the heart of Upper West Side, a district synonymous with New York luxury, stands The Laney, a beacon of refined living. This 79-unit boutique prewar gem at 201 West 77th Street isn't just a residence—it's a testament to New York's architectural legacy. Nestled between the iconic Central Park and Riverside Park, The Laney offers a harmonious blend of history and modernity.
The Olnick Organization, one of New York's premier developers, has meticulously restored this architectural marvel, originally crafted in 1929 by the illustrious Emery Roth. Its interiors, redefined by the renowned Peter Pennoyer Architects, resonate with timeless New York elegance. “We are excited to be the dedicated division for the leasing, sales, and marketing of this meticulously transformed classical building,” said Ryan Serhant of SERHANT. “The Laney honors the beauty of traditional prewar architecture, combined with top-of-the-line, modern finishes.”

Nestled between Central Park and Riverside Park, The Laney offers residents a harmonious blend of history and modernity. The building's amenities are a testament to its commitment to luxury, from an intimate private lounge and state-of-the-art fitness room to a whimsical Alice in Wonderland-themed children's playroom. “With the lack of rental supply on the Upper West Side, we had a vision of honoring this building’s legacy by bringing The Laney back to the splendor of what luxury living was like in 1929,” said Seth Schochet, President of The Olnick Organization.

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Sara Golan Joins SERHANT., Adding Valuable Expertise in the Brooklyn Market

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SERHANT., has announced the addition of esteemed associate broker, Sara Golan. Known for her significant contributions to the Brooklyn real estate market, Golan will bring her extensive experience and industry acumen to SERHANT.

Sara Golan SERHANT - Off The MRKT

Sara Golan

Previously serving as Managing Director at Nest Seekers, Golan has specialized in residential sales across several Brooklyn neighborhoods. With a career spanning over a decade, she has worked with a diverse range of clients including buyers, sellers, and developers. As a brownstone specialist in Brooklyn, Golan's expertise in design, construction management, and her ability to navigate and succeed in challenging market conditions have earned her a notable reputation in the industry.

Throughout her career, Golan has been involved in over 350 real estate transactions. She is known for her hands-on approach, guiding sales processes from inception to execution and ensuring smooth closings. To date, she has amassed over $500M in sales.

Golan's interest in real estate was sparked during her upbringing in the Bushwick neighborhood of Brooklyn, with its unique character and charm inspiring her future career. As an immigrant from Guyana, Golan has made real estate her life's work, operating on the belief that every client deserves equal measures of trust, integrity, and respect. Her passion for the industry, coupled with her dedication to making a positive impact on the lives of her clients, has been a cornerstone of her successful career.

Golan's entry into real estate was through an assistant position with a real estate developer and investor in Queens and Brooklyn. This role provided her with extensive knowledge in construction, management, and sales. Golan also spent five years as a closing manager in the lending industry, where she gained valuable insights into the mortgage and home financing process. Following this, she became an owner and partner in a real estate development office, investing in projects and managing their private portfolio.

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You Have To See The $250,000,000 Highest Penthouse IN THE WORLD

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Welcome to The One Above All Else. The Most Expensive Home currently for sale in the United State. Listed for $250,000,000. Ryan Serhant goes through the craziest home you’ll ever see in New York City in his latest Youtube video. Watch below!

Soaring 1,416 feet above New York City in the tallest residential tower on the planet, the penthouse at Central Park Tower lays claim to the title of being the highest residence—and having the highest terrace—in the world. This once-in-a-lifetime residence occupies the top three floors of the most significant building on Billionaires’ Row, spanning 17,545 sq. ft. of interior space with a glorious 1,433 sq. ft. outdoor escape.

With four exposures and unobstructed New York City views, the eye skips over the verdant expanse of Central Park, the pulsating lights of the Midtown and Downtown skylines, and the serene waterways that girdle Manhattan and are strewn with passing ships and darting ferries. The vistas from all rooms are beyond breathtaking, so vast and far-reaching one can almost see the horizon bend.

Extell Development Company presents Central Park Tower, the definitive New York skyscraper. Located on Manhattan’s Billionaire’s Row and moments from Central Park, Central Park Tower rises 1,550 feet above New York City, establishing it as the tallest residential building in the world. Elegant in form and dazzling in stature, this new global icon, designed by Adrian Smith + Gordon Gill Architecture, boasts 360-degree views spanning from Central Park, to the Hudson and East Rivers, and the entirety of the New York City skyline. The building was designed from the inside out to maximize these incomparable panoramas. Refined interiors by Rottet Studios enhance these gracious residences designed for modern living at the pinnacle of luxury.

Central Park Tower is home to Central Park Club, an exclusive offering of approximately 50,000 square feet of hotel-style services and amenities spanning three floors. Central Park Club accommodates every type of celebration and social engagement. Highlights include a 60-foot-long outdoor swimming pool and cabana deck, a private park, a state-of-the-art fitness and wellness center, multiple resident lounges, a dramatic screening room and the pinnacle of the Central Park Club, the highest Grand Ballroom and private restaurant ever built in New York.

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Top Hamptons Broker, Kieran M. Brew, Joins the SERHANT. Hamptons Division

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Kieran M. Brew

Adding to its team at SERHANT. House Hamptons in Water Mill, the brokerage is proud to announce that Kieran M. Brew, a local, top-producing broker with over $60M in sales and rentals in each of the past several years and more than 15 years of experience has officially joined the SERHANT. Hamptons division. He joins the multidimensional real estate and media company after most recently serving at Saunders & Associates for over six years.

“The real estate business has entered a new era. It is fluid and fast moving; conditions change on a dime. And keeping on top of market conditions requires constant data analysis and wide-ranging market research,” Brew said in a statement. “This is where SERHANT. comes in. I was highly impressed with its well-developed solutions to match every need. It’s a natural fit for me and I expect it’s going to be a lot of fun to help develop this innovative luxury brand even more in the Hamptons.”

Founder and CEO of the brokerage, Ryan Serhant adds, “We are excited to have Kieran join SERHANT. as we continue to grow our footprint out East. As a proven Hamptons and luxury market expert and a trusted advisor in the luxury sector, we are proud to have him aboard.”

This summer, Ryan Serhant’s eponymous real estate brokerage established a bigger presence in the Hamptons with the opening of its Hamptons office location, known as SERHANT. House Hamptons, in Water Mill. SERHANT. brings its Signature division to the Hamptons, which specializes in serving high net worth clients and focuses on properties priced over $10 million with “premium white-glove services, bespoke marketing initiatives and a team of property experts that work exclusively in the high-end luxury market,” the brokerage says.

Brew grew up riding bikes and horses through the backyards, fields and woods out East. He's a volunteer firefighter, a little league coach, and supports many local causes. A solidified Long Islander, he lives in Amagansett and vacations in Montauk. Brew is so ingrained in the Hamptons community, he is the host of the podcast, Brew’s Cafe. Brew notes that the podcast gives him a chance to connect with people and hear about their lives. He’s had the opportunity to interview guests ranging from the East Hampton Chief of Police, to the Superintendent of Schools, the owner/editor of The East Hampton Star, to many others. This venture is also embedded in his career in real estate.

Brew adds, “One of the aspects that I truly cherish is listening to buyer’s stories. People’s homes, even their second and third homes, are not only among their most valuable assets, but their most personal belongings. It becomes not just a pleasure to work with someone selling a summer home where they’ve raised generations, but a privilege. Homeowners bring us into their lives in ways that few other professionals get to appreciate. It’s important that we don’t take that for granted and maintaining these relationships after the sale has closed is an advantage that cannot be overstated.”

SERHANT. is growing its presence not just in the Hamptons, but across Long Island with the Michael Sadis Team and the Rachel King Team.

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Ryan Serhant Plays Director In New Short Film The Westly

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This morning Ryan Serhant unveiled a new video for The Westly where he plays the director in this comical film showcasing the properties highlights. The new film titled, "BTW - Behind the Westly" offers a behind-the-scenes look inside The Westly, a boutique, 20-story condo development located at 251 West 91st Street. The film stars Ryan Serhant, founder of the multidimensional real estate brokerage firm SERHANT. and star of Bravo’s Million Dollar Listing New York. The film was produced by SERHANT. Studios.

The Westly, developed by Adam America Real Estate and Northlink Capital, consists of two- to five-bedroom homes, with select homes offering private outdoor terraces. The residences range in size from approximately 1,252 to 3,524 square feet, with asking prices starting at approximately $2.625 million for a two-bedroom to $13.5 million for a five-bedroom home. SERHANT. New Development is managing the marketing and sales for The Westly.

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Two large Compass teams jump to SERHANT

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Abigail Palanca-Main Photo credit is: SERHANT. Studios.

SERHANT., a multidimensional real estate brokerage that sits at the intersection of media, entertainment, education and technology, today announced that The Palanca Team and the Bogard New York Team, both formerly of Compass, have joined the firm.  Inclusive of both teams, a total of 30 agents have committed to joining SERHANT. in the first few weeks of the new year, representing 35% growth in the first month of the new year.

The Palanca Team focuses on the Brooklyn real estate market and was founded five years ago by 10-year industry veteran and Brooklyn native Abigail Palanca.  Since its inception, the team has closed over $245 million in total sales volume and completed $110 million in sales in 2021 alone.  Members of The Palanca Team include: seasoned real estate agent Courtney Smelter; Nicole Bilu, an active real estate agent and entrepreneur who owns the Goodroom and GoodBar in Greenpoint, and the boutique hotel the Glen Falls House in the Catskills; and Malika Rose, a former professional tennis player.

Mallory & Brandon-LoRes. Photo credit is: SERHANT. Studios.

“The pandemic has shifted the way we do business and we are seeing an uptick in sight-unseen sales,” said Palanca.  “Residential real estate transactions are trending more and more towards video marketing and social media marketing - SERHANT. was built to support business in that way.  In thinking about the best way to serve clients now and moving forward, SERHANT. was the only brokerage with something different to offer.”

The six-person Bogard New York Team, led by husband and wife Brandon and Mallory Bogard, sells luxury real estate across Manhattan and the Brooklyn waterfront. With a combined 15 years selling real estate, the Bogards founded their team two years ago and have since signed and sold over $200 million in real estate inventory.  Members of the Bogard New York Team include: Lucia Cousins, a former production director for Vanity Fair Italia who now specializes as a buyers’ agent; former professional women’s lacrosse player Katie Hertsch; Zachery Brink, an up-and-coming real estate star who completed a record-breaking rental deal on his second day as an agent; and Caitelin McCoy, former Executive Assistant for a global casting company.

“When we looked at our five year plan, we realized our business goals were best aligned with those of SERHANT.,” said the Bogards.  “SERHANT. is in line with where the market is going and have built a brokerage that was designed to support branding and media strategy in today’s new age.  SERHANT. isn’t copying any existing business models, it is the future of real estate and we’re excited to be a part of it.”

An additional 20 agents have or will join SERHANT. this month, either as individual agents or as new members to existing teams at the brokerage.  SERHANT. is also growing its presence across Long Island with the addition of The Michael Sadis Team and The Rachel King Team, and has plans to expand into new markets across the U.S. later this year.

SERHANT. closed out 2021 by completing nearly $2 billion in total sales volume.  The firm was founded in September 2020 by Ryan Serhant, top luxury real estate broker and star of Bravo’s Million Dollar Listing New York, as a content-to-commerce real estate ecosystem that is mobile first, with a first-of-its-kind in-house film studio for organic lead generation, creating customer acquisition for its two core businesses: brokerage and education.

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SERHANT. Takes Over Sales at 251 West 91st Street - The Westly

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Sales launch at conversion project The Library at 61 Rivington

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SERHANT.,recently announced that it's New Development division, in partnership with developer The Horizon Group, has launched sales at The Library, a residential conversion with a contemporary glass addition located at 61 Rivington Street in Manhattan's Lower East Side.  

The Library Rivington Off The MRKT.jpg

Originally built in 1905 by architects McKim, Mead & White, who also designed the original Pennsylvania Station, the Brooklyn Museum, the Washington Square Arch, and the campus of Columbia University, the building served as the downtown branch of the New York Public Library until 1950 when it became a dance hall and restaurant, and later the Church of Nazarene.  The recent residential conversion of the property was led by Brittany Marom Interior Design and Issac & Stern Architects.

“When planning the transformation of 61 Rivington Street, we wanted to create a one-of-a-kind, timeless residential building in the heart of the Lower East Side. The former New York Public Library’s rich history was the inspiration behind our old-meets-new design style reflected throughout the facade and interiors,” said Jillian Forman, director, marketing and operations of The Horizon Group. “The Library offers homeowners the opportunity to live in the crown jewel of the neighborhood and we look forward to launching sales with SERHANT. New Development.”

Standing six stories tall, The Library includes three floors of the original Classical Revival facade and three floors of a contemporary glass addition. Special care was taken to preserve the original terrazzo floors throughout the first floor and lobby, and the exposed bricks in select apartments.  Inspired by the property’s history and initial design, finishes throughout The Library include dark wood paneling details, dark wood cabinetry, shaker style doors, and exposed ceiling beams.  

“Given the opportunity to design the interiors of a historic building in New York City was an exciting and creative challenge for my firm,” said Brittany Marom of Brittany Marom Interior Design. “The design intent was to restore the integrity of the 115-year old building while creating a modern living environment that speaks to today's market and trends.”

The Library is a boutique building boasting 11 residences ranging from one to three bedrooms, including two garden-level duplex units with private outdoor space and two penthouse units.  Each unit features European light oak floors, oversized windows, natural stone waterfall countertop and backsplash in the kitchen with custom walnut lower cabinets and matte lacquered upper cabinets, radiant heated floors and towel warmer in the bathroom, and Bosch washer and dryer.  The building offers a fitness center, virtual doorman, bicycle storage and community Wi-Fi in amenity areas.  Paying homage to the city’s first open-air rooftop reading room that once stood atop this building, residents will also have access to a shared furnished rooftop space with BBQ.

“As New York comes back to life, we’ve seen an increased appetite for Lower East Side properties and so we’re excited to bring The Library at 61 Rivington Street to market,” said Jennifer Alese, director of new development at SERHANT.  “This is an exceptional boutique building by The Horizon Group that strikes the right balance of historic and contemporary while remaining timeless.  No detail was overlooked in this conversion and development process; buyers are going to love calling The Library home.”

Manhattan’s Lower East Side is growing in popularity and has witnessed a remarkable turnaround in the past year. According to data from SERHANT., the number of transactions in the neighborhood are up 117% year-over-year while the average number of days a unit spends on the market is down 22%. In addition, the average and median sales prices have risen 25% and 38% respectively.

Sales of The Library are being led by The McPeak Team at SERHANT.  Current available units range from $1.25 million to just over $2 million.

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Sara Gore of Open House and New York Live has joined SERHANT

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SERHANT., a multidimensional real estate brokerage that sits at the intersection of media, entertainment, education and technology, today announced that Sara Gore, host of NBCUniversal Local’s nationally syndicated and Emmy Award-winning TV show Open House and New York Live, has joined the firm as an agent in its Signature division, a specialty division designed to serve high net worth clients and focusing on sales over $10 million.

photo via Instagram

photo via Instagram

“Sara Gore knows luxury real estate; every week she takes us all on a tour of some of the most impressive and extraordinary homes across the U.S.,” said Ryan Serhant, founder and CEO of SERHANT.  “The Signature division of our company specializes in the sale of ultra-luxury properties and offers a premium experience for our clients.  We’re so excited to welcome Sara to SERHANT.; her knowledge of high-end real estate, as well as staging and design, will serve our Signature clients well.”

As host of the nationally syndicated real estate and design show Open House for 14 years, Gore gives viewers an inside look into lavish properties around the country. She has logged over 3,000 hours of live and taped television over the course of her career including as co-host of New York Live, 1st Look Live on the Red Carpet for the Golden Globes and Primetime Emmy Awards, and other live specials produced under the LXTV umbrella. She has also appeared as a regular guest on The Today Show and Beat Bobby Flay.

“I am fortunate enough to say that I genuinely love what I do for a living, and I’ve always wanted to expand on my love of real estate. The pandemic presented me with this amazing opportunity to get my real estate license to serve as an extension of that passion,” said Gore. “Joining SERHANT. was the perfect next step and a natural fit. Ryan has built a cutting-edge brokerage with a media and content capability that is unmatched in the real estate industry. As a television host, I always put storytelling first and I look forward to bringing that to our SERHANT. Signature clients.”

Gore will continue to host Open House and New York Live while working at SERHANT.

SERHANT. was founded in September 2020 in order to serve the marketplace of tomorrow and was designed to amplify the success of others — its agents, employees, developers, and clients.  

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