Robert Levine on the Penthouse Demands of the Modern Buyer and Building for Resale Value.

From its inception, RAL has nurtured its roots as a design, urban planning, and engineering based organization whose philosophy and knowledge base has been fine tuned into an authentic, educated process for project management through over 44 years of development. Respect for the design and construction process has allowed management and staff to gain an awareness and appreciation for the methods and techniques used to build and sequence complex projects with demanding partners and clients. 

What does the Penthouse buyer in New York City want most right now?

Outdoor space has always commanded a premium for Penthouse buyers but is arguably the top request now. The other key feature is a true sense of exclusivity. Privacy matters. We accounted for this with the private elevator access at Quay Tower. We make the physical spaces at Penthouses exceptional. We always add at least one foot to the ceiling height and create a special envelope to enjoy captivating views.  

How does RAL think about floorplan development with the end user in mind?

We spend a lot of time ensuring floor plans, materials and finishes are timeless. By not responding to a trend, our residences have forever appeal. This makes a huge difference in our sales efforts and is appreciated by buyers for resale value. Because you can’t anticipate the market, you need to ensure the units remain as innovative and attractive as when construction wraps.

In the development of the floorplan, we are always looking at the lifestyle of the individual, knowing that they will pay a premium for the lifestyle we provide. Number one is looking at closet space and storage space, if possible. Then we look at room sizes and the ability to privately dine and entertain. In Penthouses we tend to create a separated kitchen with in-kitchen dining as well as a formal dining room. The appliance selection has entertainment in mind, such as individual freezers, refrigerators and, of course, wine fridges. Penthouses have more elaborate bathrooms and lighting selections. We want the end user to feel like every need is accounted for in the floorplan.

photo credit: RAL Companies.

Are combination units typically offered by the developer and what are the pros to delivering move-in ready combinations? 

One of the things we do, which is very different from other developers, is that we design the building from the onset to ensure combinations will work without major modifications. David Wine, our partner at Oliver’s Realty Group, has always been laser focused on this. For example, at Quay Tower the AE and AB lines have combination plans which were completed from the onset to give us the option to offer a larger residence just by opening up one wall. We make it easy so there is no need to move mechanicals. It’s all predetermined and steers our sales process. We’ve been able to capture demand for larger units with this method.

RAL was founded as an architectural firm, how does this influence your approach to development?

Well we are one of the few developers who design floor plans in-house. The fact that we are architects means that we begin all projects with a configuration of the floor plans and conceptual plans. We always determine the yield in advance. We further develop the units from day one but know the layouts and the end goal from the start. This makes RAL very competitive when bidding for projects because we can approach each scenario as designers, architects and builders. Floor plan configuration in advance applies to amenities too. We create a true lifestyle and would never put a fitness center in a basement for example. Community building and quality programming of all square footage is always top-of-mind.

What are the tiny details that you feel buyers appreciate most that can actually make or break a deal?

One aspect is physical and one is financial. On all of our projects we create a budget in the offering plan and we’ve never had a project that requires the common charges to be increased in the first five years of occupancy or more. This gives the sales team reliability on the monthlies. We value presenting the full picture to buyers from the get go. This is the ultimate detail for savvy buyers.

Little details are also appreciated that mitigate the need to customize or spend further once you are settled in the residences. Early on we started using Nest thermostats and pre-wired all residences for electric shades and blinds. These are nominal costs upfront but massive selling points.

Vince Cangelosi our Managing Director Design & Development selects incredible finishes with classic appeal in locations that could be overlooked like the wall finishes in common areas and public areas. Selecting the right amenities is also immensely critical and anticipating all age groups and usage is vital. We consider the full experience. 

Do you foresee Brooklyn surpassing Manhattan condo prices in the future?

Given the land scarcity of Manhattan, I don’t think average Brooklyn condo prices will surpass Manhattan apart from cases that are truly one of a kind.  In all three of our Brooklyn projects, the opportunities were once-in-a-lifetime with waterfront and Brooklyn Bridge Park access. With protected views and protected greenspace, condo prices can rival Manhattan and we’re proud to have set price records at Quay Tower.. 

What is the perfect recipe for a successful condominium project? 

The perfect recipe comes back to the developer’s team. Look for a sponsor's history. View past performance and research the developers reputation. Longevity in the market matters. We have been delivering since the 70s. I live in one of my buildings! Every building is a community, it's really nice to see them appreciated.

What is next for RAL Companies?

We always have a pipeline and we are completing a few projects in New York where we acted in a third party role. In addition to selling out Quay Tower, we are the project manager and developer of Monogram. We are overseeing the completion of the residential units at the Surrey Hotel. And have a few residential projects to complete alongside a financial institution in Williamsburg. We have condos underway in Steamboat Springs, Colorado, the Mandarin Oriental Residences in Grand Cayman and the new Four Seasons in Telluride, Colorado.

Robert Levine is the Chairman and CEO of RAL Companies.

Quay Tower is an incomparable residential development situated directly on Brooklyn Bridge Park. Celebrated New York City architect, ODA, and acclaimed Santa Monica-based designer, Marmol Radziner, have wrapped California modernist interiors in a striking metallic and glass façade. Vanke and Oliver’s Realty Group are partners on the project. 

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Discover the Best NYC Neighborhoods for Young Families

Finding the perfect neighborhood in New York City can be challenging, especially when you have a family. You want a place that offers good schools, safe streets, and plenty of things to do. Each neighborhood has its own unique charm and benefits, making some areas better suited for young families than others.

When thinking about where to live with kids in NYC, it's important to consider factors like proximity to parks, availability of family-friendly activities, and overall community vibe. Neighborhoods like Park Slope, the Upper West Side, Forest Hills, and Battery Park City are often praised for their family-friendly environments and amenities.

These neighborhoods provide a mix of cultural experiences, educational opportunities, and green spaces that young families will love. Whether you're looking for great schools, playgrounds, or a strong sense of community, these areas have something special to offer. Planning a move to a new neighborhood can be a big step, but knowing what each area brings to the table can help make the decision easier.

Let's delve into what makes these neighborhoods ideal for young families. We'll look at what they offer in terms of schooling, parks, safety, and community spirit. This will help you find the best place to call home in this bustling city.

Park Slope: Family-Friendly and Community-Oriented

Park Slope is known for its tree-lined streets and beautiful brownstones, making it a picturesque place to raise a family. The neighborhood boasts an abundance of parks, including the sprawling Prospect Park, which offers playgrounds, sports fields, and a zoo. Families can enjoy weekend picnics, bike rides, or simply take a stroll through the park's scenic paths.

Schools in Park Slope are highly regarded, with several top-rated public and private options available. The community places a strong emphasis on education, and many schools offer after-school programs and activities. These programs can keep kids engaged and help them develop new skills.

The sense of community in Park Slope is strong. Local businesses, farmer's markets, and family-friendly events create a welcoming atmosphere. Residents often find it easy to connect with their neighbors, making it a supportive place for young families to thrive. With its mix of amenities and community spirit, Park Slope is a top choice for those looking to settle down in NYC.

Upper West Side: Cultural and Educational Hub

The Upper West Side is another great neighborhood for young families. This area is rich in cultural institutions like the American Museum of Natural History and the Children's Museum of Manhattan. These places provide fun and educational experiences for kids right in their backyard.

Schools on the Upper West Side are some of the best in the city. Families have access to excellent public and private schools, many of which offer strong academic programs and extracurricular activities. The neighborhood's focus on education makes it a standout choice for those prioritizing their children's learning opportunities.

Green spaces like Central Park and Riverside Park add to the Upper West Side's appeal. Families can enjoy outdoor activities year-round, from ice skating in the winter to summer concerts in the park. The neighborhood also has a variety of family-friendly restaurants and cafes, making it easy to enjoy a day out with the kids. With its combination of cultural attractions and top-notch schools, the Upper West Side is ideal for families looking for a vibrant, educational environment.

Forest Hills: Suburban Feel with City Access

Forest Hills in Queens offers a suburban feel while still providing easy access to the rest of New York City. With tree-lined streets, spacious homes, and a strong sense of community, it's a great place for young families. The neighborhood has plenty of parks and playgrounds where kids can run and play. Forest Park is a favorite, with walking trails, sports fields, and even a carousel.

The schools in Forest Hills are known for being family-friendly and high-quality. There’s a variety of public and private schools that cater to different educational needs. Many schools in the area have good reputations and offer a range of extracurricular activities, ensuring kids have plenty of opportunities to learn and grow outside the classroom.

Commuting to Manhattan is straightforward from Forest Hills, with several subway lines and the Long Island Rail Road providing quick and easy access. This makes it a perfect spot for families who want quieter, more spacious living without giving up the convenience of city life.

Battery Park City: Green Spaces and Safety

Battery Park City, located in lower Manhattan, is a top choice for young families due to its mix of green spaces and safety. The neighborhood is built along the Hudson River and features numerous parks and playgrounds. Battery Park itself offers wide-open spaces, gardens, and scenic waterfront views, providing a natural escape within the city.

Safety is a big draw for families considering Battery Park City. The area is known for its low crime rates and family-oriented atmosphere. It's a neighborhood where you can feel comfortable letting your kids play outside and enjoy their surroundings. The community organizes many family-friendly events, including outdoor movie nights and seasonal festivals.

Schools in Battery Park City are among the best that Manhattan has to offer. With high-quality public schools and private options available, parents can feel confident they’re providing a strong educational foundation for their children. The neighborhood’s emphasis on green space, safety, and community makes it an ideal location for young families looking to settle in New York City.

Conclusion

Choosing the right neighborhood for your family is a significant decision, especially in a bustling city like New York. Areas like Park Slope, the Upper West Side, Forest Hills, and Battery Park City stand out for their family-friendly amenities, excellent schools, and sense of community. These neighborhoods offer the balance of urban living with the benefits of supportive, safe environments for raising kids.

By considering what each neighborhood has to offer, families can find their perfect fit in NYC. Whether it’s being close to parks, having access to top-notch schools, or joining a close-knit community, there’s a neighborhood that meets these needs. Making an informed choice ensures that you and your family will thrive in your new home.

For more insights and advice on finding the best neighborhood for your family, visit Off The MRKT. Let us help you navigate the NYC real estate market and lifestyle and find the perfect place to call home.

The Best Rooftop Amenities in NYC Apartment Buildings

New York City is famous for its skyline and bustling lifestyle. But did you know that some of the best experiences are found right on top of its apartment buildings? Rooftop amenities have become a significant perk for NYC apartment living. With breathtaking views, these spaces offer more than just a place to unwind; they provide unique experiences that elevate your lifestyle.

Imagine lounging by a luxury pool while gazing at the Empire State Building or hosting a barbecue party with friends under the open sky. These aren't just fantasies; they are reality in some of New York City’s most sought-after residences. Rooftop amenities have become a major selling point and a highlight of urban living. For many New Yorkers, having access to these elevated spaces adds immense value to their homes.

Luxury Pools With Skyline Views

One of the most sought-after rooftop amenities in NYC apartment buildings is the luxury pool with stunning skyline views. These pools not only offer a refreshing escape from the summer heat but also provide a unique vantage point to take in the city's breathtaking skyline. Picture yourself lounging on a comfortable deck chair, sipping a cool drink while the iconic Manhattan skyline stretches out before you. It’s a view that never gets old.

Many of these rooftop pools come with extra features that make them even more appealing. Infinity pools give the illusion that water merges seamlessly with the sky, amplifying the sense of luxury. Heated pools ensure that residents can enjoy a swim even during the cooler months. These pools often have stylish cabanas and daybeds, perfect for relaxation or social gatherings.

Swimming with a view is not just a luxury; it’s an experience that turns an ordinary day into something special. Having access to a rooftop pool becomes a social hub where you can meet neighbors or invite friends over for a pool party. It’s one of those amenities that add immense value to city living.

Outdoor Dining and Entertainment Spaces

Another must-have rooftop amenity is the outdoor dining and entertainment space. These areas are perfect for socializing with friends, hosting dinner parties, or simply enjoying an alfresco meal with a panoramic view of the city. Imagine grilling some burgers while the sun sets behind the skyline or enjoying a late-night drink under the stars. These spaces make such experiences possible and incredibly enjoyable.

Most rooftop dining areas come equipped with high-end barbecue grills, outdoor kitchens, and stylish dining furniture. Some luxury buildings even offer pizza ovens and fully-stocked bars. These additions turn a simple meal into a gourmet experience. Large dining tables with comfortable seating ensure that there's plenty of room for everyone, making it easy to host gatherings.

Aside from dining, these rooftops often feature cozy fire pits, outdoor heaters, and lounge areas equipped with sofas and chairs. These features extend the usability of the space throughout the year, providing a cozy spot to relax and socialize even when the temperatures drop. Watching a movie on an outdoor screen or playing a game of bocce ball under the open sky adds to the fun and versatility of these rooftop spaces.

Rooftop Gardens and Green Spaces

Rooftop gardens and green spaces are a breath of fresh air in the concrete jungle of New York City. These green oases offer residents a peaceful escape without leaving their building. Imagine tending to your own patch of vegetables or simply relaxing among lush plants and flowers. These gardens can transform a rooftop into a serene retreat, providing a much-needed connection to nature.

Many rooftop gardens include community plots where residents can grow their own herbs, flowers, and vegetables. These plots not only provide fresh produce but also create a sense of community among neighbors. Sharing gardening tips or trading homegrown veggies can be a delightful way to bond with fellow residents.

Green spaces also contribute to environmental sustainability by promoting cleaner air and reducing the heat island effect. It feels good to know that your green space is making the city a bit cooler and the air a bit cleaner. Rooftop gardens can host various plants, from colorful flowers to useful herbs, adding both beauty and functionality to the space. Whether you're an avid gardener or simply enjoy being around plants, these green spaces enhance the urban living experience.

Wellness and Fitness Facilities

Keeping fit and healthy is much easier when you have access to top-notch wellness and fitness facilities right on your rooftop. Many NYC apartment buildings now offer fully-equipped fitness centers, yoga studios, and even wellness spas. Working out with a skyline view can make exercise feel less like a chore and more like a treat.

Some rooftops feature open-air fitness areas with equipment like treadmills, weights, and resistance machines. Exercising outdoors lets you soak up some vitamin D while working up a sweat. Yoga enthusiasts can enjoy morning or evening sessions in dedicated outdoor yoga spaces, often accompanied by amazing city views. These settings provide a perfect way to relax both the mind and body.

Wellness amenities extend beyond workouts. Rooftop spas and meditation zones offer spaces to unwind and rejuvenate. Imagine ending your day with a soothing massage or spending some quiet time in a meditation garden. These amenities promote a holistic approach to health, focusing on both physical and mental well-being. Incorporating wellness facilities on rooftops adds another layer of luxury and convenience to apartment living.

Conclusion

Rooftop amenities have redefined what it means to live in an NYC apartment. From sparkling pools and outdoor dining areas to tranquil gardens and state-of-the-art fitness facilities, these features elevate your living experience to new heights. They provide not only luxury and convenience but also opportunities for socializing, relaxation, and maintaining a healthy lifestyle.

The benefits of such amenities extend beyond personal enjoyment. They contribute to building a sense of community among residents, offering spaces where neighbors can meet, interact, and form lasting connections. These rooftop spots also enhance the overall value of the property, making them a wise investment for both renters and buyers.

Ready to explore the best rooftop amenities NYC has to offer? Off The MRKT is here to guide you through the city's top residential options. Discover your dream home and all the incredible amenities that come with it. Explore Off The MRKT today for New York real estate news.

Skyline Tower's Ultimate Luxury Package: Own a Penthouse, Get a 2024 Porsche 911 Turbo S

Imagine waking up to panoramic views of the Manhattan skyline, sipping your morning espresso as the city buzzes below. Now, picture descending from your luxurious penthouse in Skyline Tower; Queens' tallest residential building, only to slide behind the wheel of a sleek 2024 Porsche 911 Turbo S. Well, for a limited time, this could be your reality.

Skyline Tower's Unprecedented Offer

Skyline Tower, the crown jewel of Hunter’s Point in Queens, is redefining luxury living by pairing opulent residences with the epitome of automotive excellence. Purchase one of their select penthouses, and you'll receive a brand-new 2024 Porsche 911 Turbo S—a car that doesn't just turn heads; it snaps necks.

Why This Deal Is Turning Heads

In a city where luxury is the norm, standing out requires something truly extraordinary. This exclusive offer isn't just about owning a high-end property; it's about embracing an elevated lifestyle that few can claim. The 2024 Porsche 911 Turbo S is a marvel of engineering, boasting blistering speed and impeccable design—a perfect match for the sophisticated elegance of Skyline Tower.

The Heart of Cultural and Social Vibrancy

Located in the thriving neighborhood of Hunter’s Point, Skyline Tower places you at the epicenter of cultural richness and modern convenience. With trendy hotspots, upscale dining, and vibrant nightlife just steps away, your social calendar will always be full. And let's not forget the ease of access to public transportation, making your commute—or spontaneous weekend getaways—a breeze.

Curious about the neighborhood's elite residences? Check out our guide on NYC's Elite Residences: Top Buildings Where Celebrities Live to see how Skyline Tower compares.

A Peek Inside the Penthouse

Each penthouse is a masterpiece of design, featuring floor-to-ceiling windows that flood the space with natural light and offer unparalleled views of the city that never sleeps. High-end finishes, state-of-the-art appliances, and spacious layouts make these residences the perfect canvas for your luxurious lifestyle.

Luxury Amenities at Your Fingertips

Skyline Tower doesn't skimp on amenities. Residents enjoy access to a private health club, a temperature-controlled swimming pool, and even arrangements for private valet parking—ideal for your new Porsche. Every aspect of the building is designed to provide comfort, convenience, and a touch of glamour.

Join the Ranks of the Elite

By seizing this opportunity, you're not just buying a home or a car; you're making a statement. You're aligning yourself with a lifestyle that's reserved for those who demand the very best.

Interested in how other celebrities live it up in the city? Dive into our article on Celebrity Homes in New York City for some inspiration.

Final Thoughts

In a world where luxury real estate offers are plentiful but often predictable, Skyline Tower breaks the mold. The fusion of a lavish penthouse with one of the world's most coveted sports cars is a bold move that speaks to the desires of today's affluent millennials.

So, are you ready to elevate your lifestyle to unprecedented heights? Your penthouse—and your Porsche—await.

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