The Rowan, Astoria’s Newest Luxury Condominium, Launches Sales, Opens First-of-its-Kind Sales Gallery

Queens-based developer RockFarmer Properties is pleased to announce that sales have commenced at The Rowan, Astoria’s most luxurious new ground up condominium.  In addition, The Rowan’s first-of-its-kind sales gallery is now open to the public for tours following the sell-out of the building’s first set of homes released for presales.  Since launching its teaser site, more than 1,500 buyers have expressed interest in purchasing at The Rowan as buyers continue to look outside of Manhattan for well-appointed value.

The Rowan’s stunning sales gallery, located at nearby 29-21 21st Avenue, is a first of its kind for the well-established neighborhood just 15 minutes from Midtown Manhattan.  Buyers will have the opportunity to preview a 3D model of the building and use an interactive sales tool to select their residence.  Visitors can also view a built-out kitchen, living room and bathrooms; preview finishes; and see the building’s dramatic oversized windows first-hand.

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RockFarmer knew from the start that it wanted to create the next generation of new development in Astoria.  The quality of design and construction, unique luxury amenities and location make it an incredible value when compared to Manhattan, LIC and parts of prime Brooklyn,” said Stephen Kliegerman, President of Halstead Development Marketing.  “There are only a few projects on the market today that have seen such a strong response ahead of a sales launch, a feat unto itself.  In fact, demand was so high that we needed to move up our pre-sales timeline to accommodate interested buyers.”

Designed by New York City-based DXA Studio, The Rowan features a terraced massing of light gray brick masonry resting above a 210-foot-long glass retail base.  Located one block from the N train at 21-21 31st Street in the burgeoning Ditmars section of Astoria, Queens, the landscape-focused condominium will boast a dramatic wood and glass enclosed lobby that opens onto a lush private sensory garden—a welcoming respite from residents’ daily lives.  Utilizing the site’s incredible light and air, The Rowan has been designed as a modern, amenity-rich condominium development where natural light, organic materials and native plantings intertwine to create a peaceful urban oasis. 

When complete in late 2020, the six-story luxury condominium will comprise 46 studio, one-, two- and three-bedroom residences ranging in size from approximately 425 to 1,857 square feet.  Asking prices for the carefully crafted one- to three-bedroom homes now available range from $695,000 to $2,495,000, offering an attractive option for buyers looking to move to one of New York City’s most established and diverse neighborhoods.

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