Waldorf Astoria Residences New York Unveils Exquisite Model Residence by Designer Josh Greene

Waldorf Astoria Residences New York has revealed its newest model residence, marking a significant milestone for the highly anticipated luxury residences atop the iconic Waldorf Astoria New York. Partnering with acclaimed interior designer Josh Greene, the residence offers a glimpse into the glamorous and modern living spaces soon to be available in the historic building. This collaboration combines the elegance of the Art Deco era with Greene's unique approach to contemporary interior design.

The model residence, a stunning three-bedroom home, was meticulously crafted by Greene to blend the charm of Park Avenue’s prewar apartments with midtown Manhattan’s modern glamor. Featuring bold color schemes, custom furnishings, and a mix of antique and contemporary art, the residence brings to life Greene’s vision of sophisticated yet comfortable living. Key design elements include luxurious textural wall coverings, custom upholstery, and elegant bronzed mirrors, all contributing to a space that feels both personal and timeless.

Residents of the Waldorf Astoria Residences will enjoy an unparalleled lifestyle, with exclusive access to over 50,000 square feet of private amenities, including a pool deck, luxury spa, and a range of dining venues. The unveiling of this model residence highlights the iconic property’s transformation into a modern residential haven, with homes starting at $1.875 million.

For more information or to schedule a private tour of the new model residence, visit waldorfastoriaresidencesny.com or follow @WaldorfNYC on Instagram.

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From White Box to Luxe Haven: A Look Inside Melanie Morris’s Transformative Interior Design

Transforming a bland “white box” into a luxurious, sophisticated home is no small feat. Yet, designer Melanie Morris effortlessly accomplished this in her recent project. With a keen eye for texture, lighting, and custom design elements, Melanie turned a New York apartment into a chic and inviting pied-à-terre. In this video tour, she walks us through the design decisions that elevated a blank canvas into a space brimming with character, comfort, and understated elegance.

Entryway: Setting the Tone with Texture and Art

The journey begins at the entryway, where Melanie immediately makes a bold statement with contrasting textures and materials. A concrete, resin, and brass console greets visitors, establishing a tone of refined sophistication. The look is completed with a sculptural piece by artist Charlie Patterson and a unique lamp by Incommon With. Lighting, as Melanie emphasizes, plays a significant role throughout the space, and the entryway is no exception—setting the stage for what’s to come.

Main Living Area: Overcoming Design Challenges with Ingenuity

Designing the main living area posed a unique challenge due to the space’s long, narrow dimensions and expansive walls of windows. But Melanie saw this as an opportunity to push the boundaries of traditional design.

“I wanted to maximize seating and make it as comfortable and inviting as possible,” she explains. The centerpiece of the room is a custom-designed Serpentine sofa that cleverly doubles as a dining banquet. Upholstered in a luxurious, stain-resistant cream fabric, the sofa curves gracefully around a rich walnut base, which seamlessly transitions into an integrated dining table.

Above, a sculptural fixture by Apparatus drapes across the ceiling, adding intimacy to the open space. The round dining table and leather chairs create easy circulation, while the green marble accents on the coffee table nod to the client’s love for the color, subtly weaving in personality.

Bedroom: A Luxurious Hotel-Inspired Retreat

The primary suite underwent a complete transformation, becoming a cozy, luxurious retreat that exudes the feel of a five-star hotel room. The walls were paneled in rich walnut, creating a warm, cocoon-like atmosphere. Custom-built millwork seamlessly integrates a dresser and vanity, providing both functionality and visual continuity.

Melanie softened the hard lines of the room by incorporating curves in the custom nightstands and headboard. Brass accents, handmade by Prusin Studio, elevate the millwork, while wall sconces flank the bed, washing the room in a soft, ambient glow. The attention to detail in the bedroom is a testament to Melanie’s skill in combining comfort and style, creating a space that feels both restful and refined.

Lighting: The Unsung Hero of Design

Throughout the apartment, lighting serves as both a functional element and an art form. In the living room, sconces add elegance and balance to the space, while the ambient lighting in the bedroom panels highlights the rich textures and curves of the custom millwork. This meticulous attention to how light interacts with materials and shapes brings the entire project to life.

Final Thoughts: From White Box to Welcoming Home

Melanie’s ability to transform a blank, characterless apartment into a home bursting with texture, warmth, and personalized details speaks to her expertise as an interior designer. The mix of custom furniture, unique lighting choices, and thoughtful use of materials achieves a balance between luxury and comfort that is rare to find.

By bringing in elements like sculptural furniture, eye-catching lighting fixtures, and sophisticated textures, Melanie successfully created a space that feels less like a temporary pied-à-terre and more like a cherished home. The result is a stylish haven that invites you to sink in, stay a while, and savor the art of thoughtful design.

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SERHANT. New Development Launches Sales at Long Island City Boutique Condominiums, Mason LIC

SERHANT. New Development is proud to launch sales at Mason LIC, a new luxury condominium in Long Island City. The boutique six-story, 42-unit building was designed by MY Architect PC, with interiors by Lemay ID, offering studio, one and two-bedroom residences ranging from $595,000 - $1,995,000. 

“Mason LIC provides an unparalleled opportunity to experience the best of Long Island City, situated at the nexus of the neighborhood’s vibrant dining and cultural scenes,” said Ryan Serhant at SERHANT. “Each home offers a tranquil retreat while being at the heart of one of the city’s most dynamic areas.”  

Located at 40-46 24th Street in Long Island City, interiors at Mason LIC were designed with incredible attention to detail and modern sensibilities. With soaring ceilings up to 11 feet high and floor-to-ceiling windows, each home is illuminated by abundant natural light for a spacious and airy feel, with wide plank hardwood floors throughout. Most homes include private outdoor spaces, while all come with in-unit washers and dryers.  

Kitchens at Mason LIC are elegantly appointed with Calcutta quartz countertops and backsplashes, custom Amberleaf cabinetry, contemporary Newport brass fixtures, and an integrated suite of Bosch appliances. Bathrooms reflect a serene aesthetic with large format porcelain tile, custom vanities with solid surface countertops and Grohe faucets, built-in mirror medicine cabinets, and ample storage. 

Residents of Mason LIC benefit from a range of thoughtful amenities, including part-time door attendants, a package room, Amazon Hub, bicycle storage, a private lounge, a fitness center, and an inviting outdoor terrace complete with seating areas and grilling stations. On-site parking and private storage units are available for purchase. 

Nestled in the heart of Long Island City, Mason LIC is situated in a prime location within the neighborhood’s thriving cultural and culinary landscape. Positioned near prominent landmarks and attractions like MoMA PS1, Brooklyn Boulders, and Queensbridge Park, and popular dining spots and lush green spaces. Once a predominantly industrial district, Long Island City has evolved into a vibrant urban hub known for its eclectic mix of modern amenities and historic charm. Convenient access to the 7, F, N, and W subway lines ensures easy connectivity throughout the city. 

For more information on Mason LIC visit www.masonlic.com.  

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Top 8 Most Luxurious Residential Buildings in NYC: Experience Unparalleled Living

New York City, often referred to as the Capital of Luxury, sets the global standard for sophistication, opulence, and grandeur. Manhattan's iconic skyline is home to some of the world's most luxurious residential buildings, attracting celebrities, and affluent individuals alike, seeking unparalleled living experiences. 

The city boasts innovatively designed residences that combine world-class amenities, breathtaking views of the cityscape, and the utmost splendor, which amplifies the prestige of residing in such an exclusive environment.

Join us as we unveil the top eight most luxurious residential buildings in New York City, offering a rare insider's look into these elite havens. Discover the epitome of elegance and extravagance, showcased through lavish penthouses, private oases, and contemporary masterpieces that redefine the boundaries of opulence. 

Venture beyond the skyline and immerse yourself in a world where luxury living is elevated to new heights, with every architectural marvel exuding its own unique charm and appeal.

Opulence in the Sky: 432 Park Avenue

Completed in 2015, 432 Park Avenue is the tallest residential building in the Western Hemisphere, standing at an impressive 1,396 feet. Designed by renowned architect Rafael Viñoly, this iconic building boasts 104 condominiums spread across 96 floors. 

The minimalist design of 432 Park Avenue complements the unparalleled 360-degree views of New York City from within its opulent apartments. Luxury amenities include a 75-foot indoor swimming pool, a fitness center curated by The Wright Fit, a private dining room, and a 24-hour doorman and concierge service.

A Modern Marvel: 56 Leonard Street

56 Leonard Street, often referred to as the "Jenga building" due to its distinctive stacked design, is the vision of acclaimed architects Herzog & de Meuron. The building accommodates 145 unique residences, including ten penthouses. With top-of-the-line appliances, soaring ceilings, and floor-to-ceiling windows, 56 Leonard boasts an extravagant lifestyle experience. 

Amenities include a 75-foot infinity pool, a sundeck, a state-of-the-art fitness center, and a private dining room for residents to entertain in style.

History Meets Luxury: The Woolworth Tower Residences

Nestled within the iconic neo-Gothic Woolworth Building, the Woolworth Tower Residences offer a selection of 32 ultra-luxury condominiums. Interior designer Thierry Despont meticulously crafted each residence to cater to modern luxury living while honoring the building's historical significance. The signature residence, known as The Pinnacle, occupies the top five floors of the Woolworth Building. Residents enjoy exclusive amenities, including a wine cellar, fitness center, private pool, and the Gilbert Lounge – a resident gathering space named after the building's architect, Cass Gilbert.

Glamorous City Living: 15 Central Park West

Situated along prestigious Central Park West, the limestone-clad 15 Central Park West was designed by Robert A.M. Stern Architects. Home to celebrities like Denzel Washington, Sting, and Steven Spielberg, the building features 202 luxurious units, separated into two sections: The Tower and The House. Amenities at 15 Central Park West include a 60-foot lap pool, a walnut-paneled library, a private cinema, a wine cellar, and a landscaped terrace.

Exclusive Riverside Living: One Waterline Square

One Waterline Square, designed by famed architect Richard Meier, is one of three ultra-luxurious residential buildings within the Waterline Square development. Located along the Hudson River waterfront, One Waterline Square offers 56 meticulously designed residences. 

Floor-to-ceiling windows provide panoramic views of the river and the Manhattan skyline. Within the 100,000 square-foot Waterline Club, residents can access elite amenities, including an indoor tennis court, rock-climbing wall, bowling alley, and a 30-foot rock-climbing wall.

The "Starship" of the Upper East Side: 520 Park Avenue

520 Park Avenue is a luxury tower by architect Robert A.M. Stern, located in Manhattan's Upper East Side. Often nicknamed the "starship" due to its futuristic and sleek design, the 54-story building is home to 33 exclusive residences, including a triplex penthouse dubbed "The Penthouse." 

Amenities at 520 Park Avenue include a stunning garden courtyard, salon, children's playroom, and a state-of-the-art fitness center.

Art Deco Revival: The Fitzroy

The Fitzroy, located in the stylish neighborhood of Chelsea, captures the essence of a bygone era with its Art Deco-inspired design by architects Roman and Williams. With only 14 residences, The Fitzroy offers exclusivity and elegance at every turn. Luxury amenities within the building include a state-of-the-art fitness center, landscaped rooftop terrace, and wine cellar. 

Additionally, each residence enjoys private elevator access and unique interior design elements, such as windows with bronze detailing.

The Gilded Age Reimagined: The Beekman Residences

Within the historic Temple Court, The Beekman Residences pay homage to the Gilded Age while incorporating contemporary luxuries. The Beekman houses 68 residences designed by Thomas Juul-Hansen, offering elegantly crafted interiors, including open European kitchens and marble ensuite baths. 

The Beekman's residents enjoy elite amenities and services, including a state-of-the-art fitness center, in-residence dining by celebrity chef Tom Colicchio, and a landscaped rooftop terrace boasting breathtaking views of Lower Manhattan.

Elevate Your Lifestyle with Off The MRKT's Unrivaled Property Selection

New York City has long been recognized as a haven for architectural innovation, resulting in an unparalleled luxury residential market. From towering skyscrapers with breathtaking city views to historically significant buildings that merge modernity with classic elegance, NYC offers a diverse array of residences to cater to the most discerning tastes. The state-of-the-art amenities, revered craftsmanship, and architectural ingenuity of these buildings distinguish them as the crème de la crème of luxury living.

At Off The MRKT, our primary objective is to connect discerning clients with their dream Manhattan homes. Our expert team, with their extensive knowledge of the city's residential market, tailors their approach to find the perfect luxurious residence amongst these architectural marvels. Whether you seek a contemporary penthouse at 432 Park Avenue or the charm of a Beekman Residence at Temple Court, Off The MRKT has the expertise and resources to ensure a seamless property search and acquisition.

Embark on the journey to find the ideal Manhattan residence that exemplifies both architectural prowess and luxurious living. Allow the committed and knowledgeable team at Off The MRKT to help you discover your perfect piece of New York City's luxury residential landscape. Explore Off The MRKT's portfolio of luxury properties in New York City's most desirable buildings today.

Off the MRKT Q&A with Peter Zaitzeff, Sales Director of New Development at SERHANT.

Off the MRKT spoke with Peter Zaitzeff, New Development Sales Director at SERHANT., to discuss the firm’s innovative real estate marketing strategies, showcased in the Netflix hit Owning Manhattan. Peter offers insights into the unique allure of 200 Amsterdam — a best-selling luxury development on the Upper West Side featured on the show — and shares his perspective on emerging trends and buyer preferences in New York’s evolving luxury market.

Peter Zaitzeff

As New Development Sales Director at SERHANT., you're at the forefront of the company's rapid growth. How would you characterize SERHANT’s approach to real estate? What makes your team so successful?

SERHANT.’s approach leverages cutting-edge technology and a powerful social media presence, enabling us to stand out in today’s market. Ryan Serhant’s vision challenges the status quo and aims to truly disrupt the real estate industry.

Unlike traditional brokerage firms, SERHANT. has redefined how media is integrated into real estate, creating content that's both highly accessible and exceptionally polished. Our ‘Studios’ department illustrates this commitment — it's a dedicated in-house team focused on producing top-tier media content, which isn’t seen at other firms.

SERHANT. has become known for its innovative marketing and media presence, including the success of its Netflix reality show Owning Manhattan. How has the media exposure influenced the way you approach new development sales? 

Media exposure is essential in today's real estate market, particularly for new developments — it puts our properties on a global stage, reaching an international audience.  The response to Owning Manhattan has been phenomenal – our office has almost become a tourist destination, with people stopping by just to take photos of the building.

Photo Credit Williams New York

A luxury property on the Upper West Side, 200 Amsterdam, was featured in the season finale of Owning Manhattan. How has this type of exposure impacted buyer interest in the building?

Since the show aired, we've seen a significant increase in inquiries across the board. While a TV show alone can’t cement the sale of a luxury property, it has certainly generated considerable interest in 200 Amsterdam’s residences and attracted many prospective buyers following the building’s appearance in the finale. 

Tell me a little more about 200 Amsterdam. What sets the building apart from other luxury buildings on the Upper West Side?

200 Amsterdam, one of the tallest buildings on the Upper West Side, is a rare ground-up new development in the neighborhood that seamlessly blends classic New York architecture with modern amenities and conveniences. With floor-to-ceiling glass windows, the tower offers unbeatable views of nearby Central Park and the Hudson River. The 10-foot ceiling heights, meticulously-designed layouts, and expansive living and entertainment spaces elevate each residence, making them truly exceptional.

Which of the building’s features have resonated the most with prospects? 

200 Amsterdam’s open views of Central Park and the Hudson River are a major highlight, with some full-floor residences offering 360-degree panoramas so expansive that, on a clear day, you can see the Statue of Liberty. Buyers are also drawn to luxurious amenities like the 75-foot saltwater lap pool, state-of-the-art gym, sports simulator and composers-themed children’s playroom. The exclusive partnership with Lincoln Center, which provides residents with premier access to an array of performances, adds to the building’s unique appeal.

Additionally, the white-glove and concierge services, which can arrange everything from plane tickets to dinner reservations and dry cleaning, are particularly appealing to empty-nesters or those returning to the city after years in the suburbs, eager to experience the best of Manhattan.

We’re halfway through 2024. Looking at the New York City market, what are some of the key trends and buyer preferences we can expect throughout the rest of the year?

As we move into the latter half of 2024, we’re seeing a steady stream of contracts, especially from buyers focused on brand-new properties. Many of these are all-cash buyers from the tri-state area, looking for pied-à-terre units of varying sizes, intent on finalizing their purchases before any market uncertainty following the fall election. 

In terms of buyer preferences, there’s a strong demand for residences with comprehensive hotel-style amenities and services, like those I mentioned earlier. Some buyers are opting to downsize or purchase new properties rather than undertake renovations. We’re also seeing a notable transfer of generational wealth, with families investing in properties for the long term.

What is it about these luxury buildings that compels parents to pay all cash for their adult kids? How is this trend impacting the luxury market? 

Parents view these luxury buildings as solid, long-term investments for their adult children and future families. In the wake of the pandemic, there's also reassurance in knowing their children are in safe, secure buildings that offer everything they might need. This trend has been steadily growing since 2020, particularly among out-of-town buyers who prioritize full-service properties and proximity to institutions like Juilliard, Columbia and NYU. Even when buyers are purchasing for themselves, we’re seeing a rise in parents willing to pay a premium to be closer to their children attending college.

What advice would you give to someone looking to buy in the New York luxury real estate market today, whether as an investor or a first-time buyer?

My advice is to always aim for A+ properties, even in down markets — anything less is likely to suffer if the market shifts. A+ properties, like 200 Amsterdam, tend to perform well regardless of market conditions. It's important to find the right fit and act within the right time frame. As a broker, my philosophy is to help clients find a home they love that’s also the best possible investment for them. 

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