Ryan Serhant Takes Over Tommy Hilfiger Flagship

SERHANT., announced the opening of its new, versatile headquarters, SERHANT. House NYC, located at 372 West Broadway in SoHo, the former Tommy Hilfiger flagship.A first-of-its-kind real estate office, SERHANT. House NYC was created to be a workplace, a gathering space, a social club for agents, clients, influencers, friends, and a place to create and inspire.

“We're building the real estate brokerage of the future which includes an innovative workspace that caters to our vision,” said Ryan Serhant, founder and CEO of SERHANT. “SERHANT. House NYC, and all future Houses as we expand, offers an inviting, home-like setting for our agents, staff, and clients where they can conduct business, host meetings, create content, and network. The way we work drastically changed in the past year, but real estate is still about selling something tangible and I'm proud of the office space we've created to reflect that.”

SERHANT. House NYC comes at a time when the workplace experience is constantly in flux. The space was designed during the pandemic in partnership with award-winning firm INC Architecture & Design, an open source, multidisciplinary, architecture and design studio, with experience in a wide range of project types that specializes in the integration of the design disciplines. Part clubhouse, part lifestyle loft, and part creative studio, it was inspired by the future of work and spans 15,000 square-feet across four floors featuring a full-service film studio, podcast studio, client lounge, high-tech conference rooms, coworking-style space for agents, phone booths for individual work and meetings, and high-end finishes throughout, including Herman Miller and Design Within Reach (DWR) furniture and decor, and speakers from luxury Danish audio brand Bang & Olufsen. 

SERHANT. House NYC also brings the "CEO corner office" into the 21st century, outfitting it to function as a live-stream, broadcast center for Ryan Serhant. Also home to SERHANT. Ventures, the firm’s education arm, SERHANT. House NYC offers event space for in-person training and seminars.

“To design this unique space, we took a residential approach to create an environment where agents and clients alike can feel at home,” said Adam Rolston, creative and managing director, partner at INC. “The design mixes contrasting elements to create an energy and experience to meet each moment inside the space. Whether a broker is hosting a client meeting or the creative team is filming an ad for a new development in the studio, SERHANT. House NYC is playful and dynamic, professional and welcoming, allowing the company’s headquarters to live up to its progressive mission and vision.”

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