Here's How to Better Connect To Customers
If there is one thing that is at the very heart of human interaction, it's the way in which we communicate. It can make or break relationships, and in business, it's everything you need to get people to trust you. The better you can communicate with others, the more sales you can gain and the more truth you can build. Without being able to communicate quickly, you can see your sales levels drop and your customers become frustrated.
The biggest question that faces your business right now in a society that is more connected than ever before, is how your business can improve communications? This improvement can come in many different forms, and the best place to start is in the way that people can communicate with your business. Whether you start looking at real estate text message marketing or better social media marketing to get through to your customers, or you choose to allow them to use live chat boxes and freephone numbers to get in touch with you, you need to look at all of your channels and work on the customer experience of these. We are living in a tech-savvy world, and the most important medium of communication is the one that works. There are a good few ways that you can improve your customer's experience, and we've got four of them below:
That first impression? It's everything to your customers. If your customers know that they can get text updates from you, they're going to sign up to them. If they know that they can get regular emails from you on an email list, then they will sign up to it. You need to give your customers as many avenues of communication as possible so that they have a good impression of you. The easiest way to do wrong in your business is to mess up that first moment the customers know you. Poor experiences lead to word of mouth being negative and that's the last thing that you want.
Don't make your customers wait around to talk to you. There's nothing worse than long hold times when you're a customer trying to get hold of a company for answers about a product or service. If your customers believe that it takes too long to get hold of a customer service agent, they're going to switch off of your service and go elsewhere. More than a few minutes, and your customers will not be able to keep their patience level. Choose to keep your lines staffed or clear entirely, and don't over promise the wait times that your customers will need to worry about. Instead, make it so that your customers can get hold of someone no matter what.
Put calling first. Sure, there are ways your customers can contact you that don't mean calling, but if you prioritize your customer's calls, they're going to be able to get through to you and not bail out on transactions. When communication happens via phone, consider that people will take it personally when you're on the phone. You need to ensure that people in your business are trained to be on the phone.
Treating your customers like people and not just profit spinners is important. Use real language and not jargon and make sure that your conversations are less scripted and more real.
