5 Signs Your Startup Needs Rebranding

By Peter Minkoff

Running a startup is never easy, especially if you’re a young entrepreneur just trying to make it in the harsh world of business. And once your company is up and running, it’s all about maintaining the image and one of the most efficient ways to do so is by focusing on marketing. Of course, you don’t have to invest the biggest portion of your annual budget on this, but make sure you reach your audience and pass them your message. However, if your revenue stops showing signs of continual growth, perhaps it is time for rebranding. That should help you connect with new customers and clients. Here are five signs that this is precisely what your startup needs.

Wrong kinds of people

Having tons of customers and clients is amazing, but what if these aren’t the people you wanted to attract? Advertising to wrong demographic can be acceptable at first – because, let’s face it, any audience is quite all right when you’re starting – but not when you’re trying to develop and grow. Outgrowing your initial target audience can also have a lot to do with focusing on local clients and as you move onto bigger and better things, you need to find a way to get your message across to other sorts of people, too.

Wrong Marketing

If your startup is young and you want to make a change in the community, as well as become visible on a higher level, you can’t rely on traditional marketing methods. These are, more often than not, quite possibly the worst thing for a startup and something that will ultimately ruin your reputation and prevent you from growing further. Opting for slightly unusual marketing techniques – from guerilla marketing to new online strategies – will help you become more appealing to a younger or slightly unordinary demographic, which is always good.

Wrong philosophy

Most people think that a huge pile of cash is all they need to launch a startup and that’s further from the truth than they can imagine. A sustainable business that’s going to start making money as soon as possible requires lots and lots of planning, thinking ahead, projecting and researching, and all of that has to be done in advance, before you launch your business. And if this is your first startup, you’d better talk to people with experience and your friends who have gone through similar experience. If you notice something is still not working after trying out these invaluable tips, react immediately and change your approach to business. Many CEO’s choose to look into trustworthy business consulting services and this is an idea that seems to be working in most cases. Since these are the people who you can rely on, listening to their suggestions and doing as they tell you can help you save your business.

Wrong branding

Since most startups are founded by a group of enthusiasts who know little or nothing about business, it’s no wonder they often have a wrong approach to branding, too. Trying to cut the initial costs means they’ll go for the cheapest logo and branding, which might be quite all right for starters, but things shouldn’t stay that way in the future. Don’t be afraid to rebrand your startup after a while as this is something the big companies are doing all the time as well and ultimately find it beneficial in the long run.

Wrong move

Being involved in a public scandal or a potentially dangerous situation is one of the worst things that could happen to a startup. If something like this does, however, occur, the chances are your clients and customers are going to associate you with this incident forever, which is why you need to take a new approach and rebrand at once. You don’t have to shut your business down and start with something new, but simply go in another direction and leave the past behind. This way, you’ll attract new clients and, at the same time, show the old ones you’re ready to move on.

Learning from mistakes

While all of these ideas will certainly introduce something positive into your startup, remember that you can’t keep on rebranding year after year. So, learn from your mistakes and try not to repeat them, at least for a while.

Redefine Your Business with Rebranding - Organize the Best Live Event

At some point in its public presence, every business will need to redefine itself. This method is called rebranding or, to say it plainly, a strategy of creating a new image for the business. Rebranding asks for a lot of modifications starting from a new logo and design, different colours, new product images, and even the way that you present your business to the clients.

Stay True to Who You Are

However, you don’t want to overdo it. You need to stay true to who your company is, what you signify in the global market and precisely who you plan to become with your improved image. When customers come across your business after the rebrand, it should still be recognisable to them, but well-favoured and more cutting-edge than ever.

Envision Your New Look

A rewarding campaign requires not just a renewed logo, it also needs a vision that invigorates customers, shareholders, and others to see the brand in a new light. For that, rebranding a business’ goals, message, and culture is, to say mildly, not an easy task to do. Still, there is one brilliant tactic that you may combine with it and that is to make rebranding into a corporate event. When you bring the process near its end, it is a great way to let everyone know about the big changes you have at hand.

Let the Party Start

An impeccable event asks for attention to the tiniest details and preparation for sudden hiccoughs and problems.

Involve Social Networks

Did you know that according to Sensis Social Media almost a quarter of people in Australia (24%) use social media to follow brands or businesses? If you can get people to Tweet and post on Facebook & Instagram about your event, you are more likely to spread the word quickly. Social media is one of the best free of charge ways to promote your event and your revamped brand identity. Therefore, it’s essential you take advantage of it.

You can do it by offering your guests something worthwhile if they “check in” at your event on Facebook. In addition, you can come up with a clever hashtag that people will want to share on Twitter or Instagram. There are numerous event-planning distinct hashtags such as #happyhour, #experiential, or you can just invent your own unique one.

Organize a photo competition

People love a good competition as it is fun and gives a positive reaction to your event. One of the best new event ideas is using a custom Instagram frame to take pictures of your guests. You can hire a PhotoBoothMe for this. The idea is that all of the guests hold up the frame, have their picture taken, and post the picture to their Instagram feed with hashtags such as #photobooth, #havingagreattime, #dontwanttoleaveyet. Make sure your overhauled logo is visible on them at all times. With every post, guests will have the chance to get closer to the prize and for that, they would more likely engage in the game and become your brand advocates.

Besides the fact that it is a fun and exclusive way to stimulate your guests to share your event over social media, it will also help to put your one-of-a-kind hashtag in circulation around the internet.

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Match the décor

It is recommended that the furnishing, food and drinks correlate with company’s redesigned logo, brand, and its new image.

In that sense, you can make the icing on the cupcakes or biscuits in the same colour as your logo. Furthermore, you can hire a cocktail-master to create a custom cocktail with an “oomph taste” that couples with your new company brand. The light effects in your new colours can also contribute significantly towards achieving your goal.

Bottom line, your presentation on the event should match the image of your overhauled identity. Above everything else, food and drinks will be remembered by most attendees, hence that is where you should focus your attention.

Something to Remember You by

Event attendees love freebies! If you want to keep a firm memory of your event in their minds makes them a gift bag to take home. It can contain something symbolic, functional and oftentimes used such as branded water bottles, stationery, or, for big-budget events Bluetooth headphones or something similar.

With this small token of affection from your side, your guests will be far less likely to forget about your event and thus your brand, while they enjoy whatever freebie you give them.

Luxurious Bachelor Party Ideas

By Peter Minkoff

If your best friend is soon to be married and you’re the one who’s in charge of throwing an unforgettable bachelor party, just make sure to stay with us and keep on reading! Here are four amazing ideas and tips on how to accomplish that like a pro, so take a look at them and enjoy!

A bachelor party in Bali? Why not!

Bali is one of the most popular destinations when it comes to boys’ trips, and there are definitely good reasons for that. Apart from stunning beaches, amazing food, and dozens of outdoor activities to get your blood flowing, Bali also offers a really attractive party scene that mustn’t be overlooked. Of course, you shouldn’t neglect hundreds of gorgeous ladies in their tiny bikinis, which are definitely a sight for sore eyes. If you know that a groom-to-be particularly enjoys the ocean and all its wonders, you can always opt for a luxurious yacht party that includes a lunch, plenty of booze, and a waitress dressed in a bikini. Spending a day on a yacht will add an inevitable touch of extravagance to your everyday routines, and it’ll undoubtedly make your friends’ lives much more awesome – even if just for one day.

Partying in Miami is always a good idea

Miami offers so many options when it comes to throwing a bachelor party, which is exactly why you should opt for it if Bali is just too pricey for your current budget. Just make sure to go in-season, which is from November to April, since this period offers fantastic weather and unlimited options when it comes to outdoor activities. Delano is probably one of the best places to stay when in Miami, and you definitely won’t find a better pool in Miami Beach, since this hotel has it all. As for the night activities, you mustn’t miss E11Even Miami – one of the hottest places right now that features a nightclub, sports bar, rooftop restaurant, and even adult cabaret if you want to see some attractive strippers in action.

Australians like it hot

Australian men are stepping their game up when it comes to bachelor parties, and the fact is that you can never go wrong with Sydney since it has so much to offer in terms of great food, thrilling outdoor activities for the day, and exciting party experiences for the night. If your crew is up for a fabulous cruise, you should hire a yacht and sail around Sydney Harbour all day long. There are many agencies that offer such services, so make sure to pick one according to your budget. Australian guys have gone crazy about sexy yet classy Sydney Topless Waitresses lately, and they will undoubtedly offer an unforgettable experience to your best friend who’s soon to be married. The quality of their service is absolutely flawless, and you won’t make a mistake if your hire these ladies for this occasion.

Las Vegas as the ultimate partying spot

Some people claim that Las Vegas is for bachelors like Disneyland is for kids, and you know what? They are absolutely right! You should start your trip by renting a ridiculously extravagant (and expensive, yes) suite for your crew – when in Las Vegas, you can’t really be frugal. There are so called ‘men caves’ at the Palms Casino Resort which come with a basketball court, an entertainment screen, a locker room, and a scoreboard, which is everything you need – and more than that! If you’re up for a thrilling experience that will undoubtedly get your heart pumping much faster, you simply need to jump off a Stratosphere Las Vegas Hotel Casino. On the other hand, if you’re really interested in getting a lap dance, you simply need to visit Larry Flynt’s Hustler Club – a wide range of stages, bars, and private boxes are totally worth the hype! Looking for a few more things to try? Check out Jen Reviews 100 Things to do in Vegas. The retail space in Las Vegas offers a variety of shops for those looking to get the perfect gift to bring home, or for anything they may need.

As you can see, throwing an unforgettable bachelor party can be a piece of cake thanks to our tips and suggestions which will make it much easier for you. Just make sure to take your crew’s interests and preferences into consideration before making a final decision, and you’re going to be just fine!

Facebook or Instagram? How to Choose Your Main Social Media Platform?

By Peter Minkoff

Facebook and Instagram are towering social media giants that also serve as incredible marketing platforms. Social marketing, however, is not just the face-off between these two. Many other social media channels are popping up, while other established networks are also attempting to steal the show. The latter have unparalleled reach, but their success is far from guaranteed.

Due to the rising competition and complex technical dimension, staying on top of the ever-changing social media game can be a daunting challenge.

A plan of attack

Cost-effective social channels empower startups to overcome two of the chief obstacles on the road to success: Limited manpower and constrained budgets. A barrier to entry is low and the playing field is leveled. This is not to say that choices do not matter. On the contrary, they can make or break the whole social media marketing strategy.

First off, note that spreading yourself too thin is not the most efficient approach. Trying to make the most of all platforms tends to bring only mediocre results. Thus, instead of the scattergun tactic, embrace a targeted and focused plan of action. Save work hours, trim your payroll, and utilize platforms that give you substantial ROI. Looking to save time on getting new followers? Some offer to help you get real followers at a good price with Nitreo discount using new growth tools.

After all, each channel is used in different ways and by various groups of people. There are no one-size-fits-all solutions or shortcuts to greatness here. You may already feel overwhelmed and that is fine. Many other companies seek social media experts from agencies like Jason Hornung to help them navigate the labyrinth of decisions. 

Nevertheless, it always pays off to educate yourself.

Name of the social game

The key to making the right call is figuring out your target audience and the networks they use the most. So, conduct a thorough research. Do not fret if you are off to a slow start: Every little bit of spadework will pay dividends in the long run.

Snapchat, for instance, is a real gold mine for businesses that target millennials. To capture their imagination, brands offer behind-the-scenes photos, engaging video content, and feature interviews with prominent figures.

Furthermore, according to Statista.com, men and women between the ages of 25-54 form the bulk of all Facebook users. Because it captures a slightly older market, this channel might not be the primary platform for companies that cater solely to millennials.

Instagram may sound like a no-brainer as it is used by 500 million people worldwide most of whom run it every single day. However, the latest algorithm update changed the way in which posts are presented. They no longer appear in a chronological order, meaning brands lose some of the control over their branding efforts.

Besides, as Forbes points out, Instagram still has a smaller user database than Facebook.

Amalgam of moving parts

This brings us to the point that the target audience is not the only element that influences your decision-making. The aforementioned Instagram, despite the latest technical hullabaloo, is a sound choice for businesses that post a lot of visual content in order to foster a loyal following.

Then again, there is also image-heavy Pinterest to consider. It attracts one group of users, in particular, women the age of 18-49 and it is teeming with brands that offer products in the food, fashion, décor, and art sector. They do not have much use for platforms like LinkedIn, which facilitates business networking and job searches.

As you can see, the choices are never straightforward and answers are rarely cut and dried. Finally, the list of social networks goes on and encompasses some lesser-known, industry-specific, and even obscure examples. Why would you bother with them? Well, being an early adopter of a new platform can turn out to be something that launches your businesses into the stratosphere. 

As we have already said, it all comes down to discovering where your company fits in the market. This should be your guiding principle if you want to make the social media work for you.

How Millennials Use Influencer Marketing for Their Business

It’s no secret that millennials now make up for the largest percentage of the population, outnumbering baby boomers in the US alone. It’s also no secrets that they have figured out the balance between work and life and that their spending habits are more focused on the current pleasures such as travel, fashion, leisure, technology and beauty products. They can also be accredited for both being the forefathers of the occupation that goes by the name ‘influencer’ as well as the term itself.

Influencer marketing has therefore become an essential strategy for millennial businesses looking to connect with their target audiences in a more personal and authentic way. Unlike traditional advertising, an influencer marketing company can leverage the trust and credibility that influencers have built with their followers. By partnering with influencers, brands can tap into highly engaged audiences that are more likely to trust product or service recommendations.

There are virtually hundreds of thousands millennial influencers out there, and probably the same number making efforts to become one. Now, the question that poses itself is – how does one manage to make social media platforms their own personal, highly lucrative playground? How do they attract sponsors and more specifically, how do they appeal to their followers and ‘convince’ them into purchasing a certain product and service. Those are the exact questions we’ll be answering today. One final, but in no way less important aspect is the choice of brands they choose to ‘advertize’. Influencer marketing in New York City offers many opportunities to brands who want to reach a wider audience by partnering up with influencers.

The target group

Being part of the millennial generation themselves, these young influencers know ‘their people’. They’re aware that they share at least approximately the same values and interests, so it’s not that difficult to speak to your audience as there is no age gap. The millennial influencer is aware that whatever he wants his followers to respond to is the same type of thing they themselves would respond to.

Aside from that, being the same generation as their followers, influencers immediately have that ‘starting’ vote of confidence and all they have to do from there is gain more credibility.

Investing in content

They don’t respond to paid advertisements and trust only authentic content. That is precisely why the influencer takes the time and effort to create great content – a blog post, a tutorial, a vlog, high-quality and inspiring Instagram posts, even interesting and candid Instastories. Managing these platforms is a full-time job and they never post anything short of perfection.

They know that their followers are not concerned with loyalty, at least not when it comes to whom they follow on social media, so in order to get the numbers up, and not down, they can’t afford risking it with content that leaves something to be desired. They also make sure that their sites are using relevant keywords so that they can easily be searched in the internet like "how tall is tristan tate

Pushing a brand

A true influencer will never allow themselves to be sponsored by a brand they personally don’t like – it’s not good for their image and it makes it that more difficult to be convincing. However, knowing their audience, they will often promote vintage shops, second-hand stores that sell vintage dresses, blouses shirts and more, and often with no reimbursement at all – why? Because it’s good for their image; first, they help and indie brand or a vintage store gain popularity, which will hence ultimately become lucrative for them, and gain points for authenticity as they support brands which they aren’t sponsored by.

This is one of the crucial elements of trustworthiness – making it apparent that you’re a real person and not a sponsored robot. Especially fitness influencers and fashion influencers are very considerate when it comes to brand loyalty.

Staying authentic

Being aware that their peers don’t respond very well to advertisements, making sure a blog post that mentions a particular brand is authentic is paramount to their credibility. They make sure that they’re wearing a certain dress they truly like, genuinely enjoy a vacation, give their honest approval of a certain makeup brand. To take things further, in order to maintain their integrity, beauty bloggers for instance, will often give a negative review of a product, or at least point out certain flaws. One such example is the international You Tube sensation whose channel is called Nikke Tutorials. Even though she has gained massive following and even a collaboration with Ofra cosmetics, this beauty vlogger doesn’t shy away from telling the truth about a product. That’s what makes her followers love her and believe in her opinions.

Speaking of love, another way young influencers pave the way for themselves is by keeping their feet on the ground. That means that communication with audiences is of the utmost importance – replying to messages, not getting on a high horse, answering questions in the comment section, sharing genuine love – it takes all that and much more to keep the love of your audiences.

Rebel with a cause

One final, but in no way less important aspect is the choice of brands they choose to ‘advertize’. Knowing that millennials are increasingly staying away from makeup and cosmetics brands that still test on animals, or retailers who have a history of unethical practices and aren’t committed to sustainability, most smart influencers will stay away from these brands and focus on those with which they have shared values. This is firstly because they genuinely believe in environmental causes and secondly, they don’t want a riot among their following.

How savvy are the influencers you follow and how great is your trust in them?

By Sophia Smith