FÖRENA Launches Sales

Fredrik Eklund, star of Bravo's Million Dollar Listing, and the Eklund | Gomes team at Douglas Elliman are launching sales today at FÖRENA, a Scandinavia-inspired condo at the intersection of Downtown Manhattan's most interesting neighborhoods – The Village, Chelsea, Meatpacking, Flatiron and Union Square.

Designed inside and out by Morris Adjmi, and named for the Swedish word for “unity,” the 12-story boutique condo is an island of calm and serenity, embracing the philosophies of Scandinavian design with fluid layouts that are flexible and adaptable, interiors designed with a restrained palette that is elevated yet minimal, and hand-crafted materials that add warmth and durability. Amenities are centered around wellness and relaxation, including a light-filled fitness center, a landscaped rooftop with an outdoor kitchen and dining space, and a lush Zen Garden for a meditative escape. Pricing starts at $1.3M.

Landsea Homes, a California-based, publicly traded homebuilding company, along with DNA Development, a privately held, vertically integrated real estate investment and development company, today announced that sales are underway at FÖRENA, a Scandinavia-inspired condominium that is redefining the northeast corner of Sixth Avenue and 14th Street. Designed inside and out by Morris Adjmi Architects, the boutique residence is an island of calm at the center of Downtown’s most vibrant neighborhoods, introducing 50 serene homes paired with curated amenities optimized for modern living.

“We are excited to introduce this truly one-of-a-kind property and unveil the inspired architecture that is dramatically transforming the corner of Sixth Avenue and 14th Street into the new gateway to Downtown,” said Jed Lowry, Division Vice President at Landsea Homes, developer of FÖRENA along with DNA Development. “FÖRENA brings a new lifestyle perspective to Manhattan, where every home is both a quiet sanctuary and an invitation to live at the center of it all.”

Named for the Swedish word for “unite,” the 12-story building introduces a collection of one- to three-bedroom homes inspired by its unique location at the crossroads of four iconic neighborhoods: The Village, Chelsea, Union Square and Flatiron. With architecture and interiors by renowned architect Morris Adjmi, FÖRENA radiates a powerful presence with a soothing grey brick façade, chamfered custom metal framed window surrounds, and layers of cascading terraces that culminate in a striking crown. This authentic and contextual architecture gives way to a serene lobby, providing an instant respite from the streetscape and a transition from the outside world into the thoughtfully designed airy and soothing homes above.

“FÖRENA is a once-in-a-lifetime opportunity for buyers who crave that incredible Downtown energy but also desire a laid-back and peaceful lifestyle in an exquisite home,” said Fredrik Eklund of the Eklund|Gomes Team, which exclusively handles sales and marketing for the project along with Douglas Elliman Development Marketing. “Rarely does a new condominium align so perfectly with what buyers want and need in home. FÖRENA is the real deal.”

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