evian x Virgil Abloh bring “rainbow vision” to NYC
Be one of the first and possibly some of the only consumer that will ever be able to get their hands on the latest evian® x Virgil Abloh collaboration. Virgil Abloh, as evian's latest Creative Advisor for Sustainable Innovation Design applied his iconic design vision to this year’s limited-edition glass bottle.
On May 9th starting at 12pm, evian will be hosting the evian Drip Drop event, a one-day-only experience at 393 Broadway in downtown NYC open to the public. The bottle is debuting in the U.S. for the first time at a can’t-miss launch event in NYC. The venue will display a trendy, rainbow design, an evian fountain, and a DJ to keep the party going.. New Yorker’s will have a chance to get one of the limited-edition bottles for free while supplies last, and win other prizes such as Virgil’s shatter-resistant, refillable SOMA bottles, or even an ultra-collectible bottle signed by Virgil himself.
This collaboration is to shed light on a greater issue of waste and sustainability, and with these glass bottles, evian and Virgil Abloh wanted to make a difference in our world.“The notion that one drop of water can create a rainbow served as the inspiration and metaphor to drive Virgil’s first project as evian®’s Creative Advisor for Sustainable Innovation Design. As light refracts through that droplet, it reveals its full polychromatic potential. We don’t see just water, we see infinite possibilities and inspiration for anyone. Everyone.”
“One Drop can Make a Rainbow.”
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