Anbang Enlist Douglas Elliman To Market Waldorf Astoria Condominiums
Anbang Insurance Group has announced that Douglas Elliman Development Marketing has been selected to manage residential condominium sales for Waldorf Astoria New York. The property’s private residences – The Towers of the Waldorf Astoria – will combine contemporary design with the classic aesthetic of the landmark building, distinguished as a global luxury icon.
The property’s private residences – The Towers of the Waldorf Astoria – will combine contemporary design with the classic aesthetic of the landmark building, distinguished as a global luxury icon. The 375 homes, featuring an unprecedented variety of layouts and sizes, will introduce an unparalleled, luxury residential lifestyle to the heart of Midtown. Residents will have access to more than a full city block of exclusive private amenities, along with the best-in-class services and authentic experiences found only at the world-renowned Waldorf Astoria New York hotel.
“The meticulous revitalization of this beloved landmark is well underway, and we cannot wait to show a global audience what we have been creating. This will be a rare opportunity to own a home at one of the most special addresses in the world,” says Andrew Miller, Executive Director of Development at Anbang.
“Douglas Elliman is the perfect partner to market these unique homes, with an unmatched ability to showcase ultra-luxury properties paired with the global reach of Knight Frank. Its talented team takes a strategic approach to the sales process, which has earned the trust of the most knowledgeable clientele. We are thrilled to partner with Douglas Elliman as we enter this exciting new phase for Waldorf Astoria.”
As New York’s largest and the nation’s second largest independent real estate brokerage by sales volume, Douglas Elliman through its development marketing division has led sales efforts for some of New York City’s most celebrated and successful residential development projects. Under the leadership and guidance of its President and CEO, Susan de França, Douglas Elliman Development Marketing will oversee the sales campaign.
“As a company, we have represented many of the most prestigious residential projects throughout New York, South Florida, and California,” said Howard M. Lorber, Executive Chairman, Douglas Elliman Realty, LLC. “Being awarded The Towers of the Waldorf Astoria, with its rich history and cultural significance, is another shining moment in Douglas Elliman’s 107-year history.”
The global real estate agency Knight Frank will work alongside Douglas Elliman as its exclusive international sales partner. Together, Douglas Elliman and Knight Frank make up the largest luxury residential network in the world.
Slated for completion in 2021, Waldorf Astoria New York will include approximately 350 newly built hotel rooms and suites and renovated public and event spaces for guests in addition to the building’s luxury residential component.
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