What is Patrón's New Gran Patrón Smoky?

Patrón the high premium tequila has recently launched the Gran Patrón Smoky giving consumers a new way to drink the fan favorite tequila.

Patron_Smoky_2018_Off_The_MRKT

This is one of the first tequilas of its kind to include a smoking technique in its production process, honoring traditional production methods dating back hundreds of years.

Bottled at 101 proof and a suggested retail price of $199, Gran Patrón Smoky will be available in limited supply in thirteen select U.S. markets (with broader expansion in 2019).

To create the distinctively smoky aroma and taste of this extraordinary tequila, the heart of the agave plant, the piña, is roasted in underground stone pits at the Patrón Hacienda distillery esulting in a smooth and sweet taste with smoked agave, citrus and fruity notes with a long, peppery finish.

“With Gran Patrón Smoky we’ve taken that commitment one step further by exploring the ancient method of roasting the agaves in small underground pits, resulting in a balanced yet complex smoky flavour,” said Lee Applbaum, Global chief marketing officer at Patrón.

With a suggested retail price of $199, Gran Patrón Smoky is perfect neat, on the rocks, or in a premium cocktail. While it’s suggested to be drink neat, for those who would want a perfect smoky cocktail we suggest trying the Smoky Tamarind Margarita, see directions below.

Smoky Tamarind Margarita

  • 2 oz. Gran Patrón Smoky

  • .75 oz. Tamarind Purée (perfect puree)

  • .75 oz. Cinnamon Agave Syrup

  • 25 oz. Fresh Lime Juice

  • 1 dash Angostura Bitters

METHOD: Combine all ingredients in a shaker, fill with ice. Shake to chill and dilute. 
Strain into a rocks glass rimmed with tajin and filled with fresh ice. 
Garnish with a lime wedge.

Have something you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.