Using Drones for Beautiful Online Listings

Using Drones for Beautiful Online ListingsWhen it comes to technology, one innovation that has become increasingly widespread is the use of drones. So much so that the global drone market size is projected to reach $8 billion by 2027, with at least a 25% year-over-year growth starting this year. The biggest reason for this is how drones have gone from being a niche hobby to a popular pastime amongst the general public.The current drones and drone cameras on the market enable dynamic cinematography due to most models having a 20mp camera. The use of a drone now goes far beyond simply taking videos and photos for personal use, as they are frequently used in surveillance, logistics, climate science, filmmaking, and now even real estate. Whether it’s residential or commercial property listings, drones can provide potential buyers with gorgeous images and videos for a more compelling sale.Here’s how you can use drones for online listings.

Of course, one of the basic pictures that real estate realtors need to take to market their property is the estate itself. For this, drones make the best cameraman. Not only is the technology good enough to take high-quality images with (so potential buyers can zoom into them to see the smallest details), but their aerial mobility also gives them the advantage of overhead views. As such, if your property has amenities like pools or a large backyard, drones can capture those in a single shot.

Location mapping

Aside from showing off the beauty of your entire property, drones can fly a bit higher and zoom out for an overview of the surrounding area. It’s an extra hook for potential buyers who ask for things like nearby restaurants, the nearest train station, or surrounding parks. They will be able to get a good idea of the area without the need to visit, saving everyone time and money. You can also use the images to point out the above locations, giving them a better sense of the distances from the property. For those in Canada, you can use drdrone.ca or a similar website to look into drones that will allow you to map locations via aerial shots.

360-degree panoramas

The 360-degree panorama is a type of shot that’s taken in one location by rotating and tilting the camera. The result is a dynamic photo that you can scroll around and view like a rotating globe. The drone can be used for both exterior and interior shots. For the exterior shots, the drone is placed over the property and captures its surroundings. For interior shots the drone is placed in the middle of a room to take a panoramic shot of the entire area. A 360-degree interior shot will give a much more accurate look at a room compared to a traditional photo.

Dynamic virtual tours

]In a time when venturing out into the streets poses some health risks, virtual tours have become increasingly popular among realtors. “It gives you a feel for the place. How big it is, what’s the layout,” said Bartek Drozdz, cofounder of virtual tour business Kuula in an interview. While they can be created using 3D modeling software, this doesn’t encompass the real nature of the property. To this end, tours conducted with drones have better potential to attract buyers. This can be done via a long video tour from start to finish, or a separate 360-degree panorama of every floor and room.

Drone regulationsHearing all that, you must be eager to try out drone photography for yourself. However, there are rules and regulations that you have to follow. For example, before you can pilot a drone, you must be a licensed drone pilot first. This involves taking a piloting test issued by the Federal Aviation Administration. You’re also not allowed to fly drones over state parks, infrastructure, and unsafe locations like construction sites. There may be more restrictions, depending on your city. This is why property sellers often employ the services of professional drone companies, instead of conducting their own flights.Overall, drone photography can make your listings a lot more appealing, from providing quality photos to enabling video tours. You just have to be aware of the policies and local ordinances to avoid legal mishaps.If you’re ready to open your property for an open house, register it here on Off The Mrkt.