Kelly Reilly Joins Ammunition Wines & Whiskey as Partner
On November 19, 2024, Ammunition Wines & Whiskey hosted an exclusive event at the historic Players Club in New York City to celebrate their exciting new partnership with acclaimed actress Kelly Reilly, best known for her role as Beth Dutton in Yellowstone. The evening highlighted Ammunition's award-winning wines and spirits, offering guests an intimate opportunity to experience the brand’s craftsmanship while mingling with Reilly and the team.
Photographed by Emerson Miller
Reilly joins Ammunition as a creative visionary, aiming to elevate its premium portfolio and embody its connection to the American West. Her first initiative, the upcoming "Soil to Spirit" campaign, explores the journey of whiskey from earth to bottle while celebrating women in the whiskey industry. Shot by Yellowstone photographer Emerson Miller, the campaign will launch in early 2025, marking a new era for the brand.
Reilly shared her passion for the partnership: "I was immediately drawn to Ammunition’s commitment to creating exceptional products rooted in the land. This collaboration allows me to share my perspective while honoring the adventurous spirit of the West." The campaign is expected to resonate with a diverse audience, blending Reilly’s storytelling prowess with Ammunition’s artisanal values.
Founded by Andy Wahl and Bill Kerr, Ammunition Wines & Whiskey continues to craft premium products with authenticity at their core, including their Straight Bourbon Whiskey finished in Cabernet Sauvignon barrels and Straight Rye Whiskey aged in Pinot Noir barrels. This partnership with Reilly not only expands the brand’s reach but also underscores its dedication to celebrating craftsmanship and the natural world.
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