150 East 78th Street Signs Over $135 Million in Sales

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On the heels of launching sales earlier this year, 150 East 78th Street – the condo development designed by award-winning architectural firm Robert A.M. Stern Architects with interiors by designer Robert Couturier – today announces the signing of over $135 million in contracts in less than seven months. Offering 25 distinctive residences and curated amenities on Manhattan’s Upper East Side, the building is now 72% sold and getting ready for first closings before year end.

“150 East 78th Street is a world-class building offering the highest level of finishes and design.  Midwood and EJS couldn’t be more excited to see our vision come to life in record time,” said  John Usdan, CEO of Midwood Investment & Development. Ted Segal, founder and president of  EJS Group added,

150 East 78th Street has attracted buyers who are enthused by Robert A.M. Stern’s elegant reflection of New York City tradition in a current way. Inspired by the Upper East Side’s beloved  Classic architecture, Robert A.M. Stern Architects designed 150 East 78th Street to fit in perfectly with the surrounding townhomes and tree-lined streets. The building features a boutique design,  with expansive half-floor and full-floor layouts and direct elevator access into each residence,  generous private terraces, as well as airy proportions that allow an abundance of natural light through multiple exposures.

Ranging from three-to-five-bedroom homes, notable residences currently in contract at 150 East  78th Street include Duplex PH11A, featuring multiple arched windows and two terraces, asking  $20 million as well as a full floor combination, totaling over 5,000 square feet, asking $14.3 million.  Sales and marketing for the building is being exclusively handled by Alexa  Lambert of Compass Development Marketing Group. 

“Buyers and brokers are recognizing the unique opportunity to live at 150 East 78th Street, a  boutique new development located in one of the most beautiful and established neighborhoods  in the world,” said Lambert. “Since launching sales, we’ve continually seen a tremendous  response from buyers and brokers, who are gravitating toward the building’s privacy and  wonderful amenities. The city’s most celebrated cultural destinations such as Central Park, The  Metropolitan Museum of Art, and The Guggenheim, are also just a few blocks away, not to  mention Madison and Fifth Avenue shopping and dining.

Amenities include The Parlor, complete with a billiards table and en suite catering kitchen for private gatherings; The Athletic Club featuring a regulation squash court and retractable basketball hoop; and state-of-the-art fitness center outfitted with Technogym equipment, private training studio, and golf simulator. The roof features a landscaped terrace with seating and dining areas, including a firepit and grill. Additional amenities include a children’s art and activity room, a pet washing station, bicycle storage, cold storage, commercial washers and dryers and a 24-hour concierge.

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