TikTok Features That Help Businesses Promote New Products
To many people, TikTok might probably seem like just a lip-syncing video app for teenagers, although it is much more than that. If it is used in the right way, TikTok can introduce your products or business in general to a huge audience. As a matter of fact, according to many marketing researchers, TikTok has over 500 million users globally. It is also considered to be the number one downloaded app for Apple 2018 for instance.
Besides the clear youth appeal TikTok has, it also can provide a growing range of ad- options.TalkTalk is also using additional measures in order to educate the users to safely use the platform. There are a number of features TikTok has that can help sellers worldwide to promote their products. Here are some examples you might find interesting and useful.
“Tactics”
Even if it does not seem like that, using TikTok for marketing is actually very simple and not as complicated. Currently, there are three key options for businesses that are searching for ways on how to utilize TikTok for promotion.
One is to create your brands' own channel and upload videos afterward that are of course relevant to your business, the second is to take advantage of influencers in order to open your content to more people and new audience, and finally the third is to pay to advertise by using Tik Toks new options made for the campaign.
Make it Fun
You certainly would not like to join a social media platform and then actually do not know what you are even doing. In order to avoid getting ignored by users on TikTok, it would be wise to study the platform first. By studying what type of content will work, how to interact with others there, or are you able to enable your TikTok URL for instance, your business will fit into the TikTok culture naturally. Since it is a visually appealing app, it would be advised to take advantage of it. As an example, only if you take a look at the TikTok trending page, you will see tons of creative videos set that draw people in.
The app itself is not the place for serious sales pitches, so it is recommended to follow "the rules''. Primarily, TikTok is used by people that are between the ages of 16 and 24. For that reason, you would need to connect with them in an imaginative way if you want to succeed.
The Videos
The majority of brands want to make videos that can be used across various different social media platforms. Thankfully, TikTok is a unique platform that is based on content that is viral. The original videos of TikTok can become your best video marketing plan in case you manage to make them lighthearted. Videos last for 15 seconds.
This is a perfect duration for clean content with a clear message. Businesses that are not sure where to start, need to learn a lot about the trend culture first. For instance, you could find topics that everyone likes and make videos afterward.
TikTok Influencers
The influencers on TikTok are not huge yet like the ones on YouTube, although they will be at one point. Because of that reason, it would be wise to work with them in order to widen your reach on the platform itself. Typically, the youngest generation does not like anything that reminds them of a traditional ad.
For that reason, working with TikTok influencers can assist you in making a connection with Gen Z-ers. If you want to get results from TikTok influencer marketing, the best advice is to just make sure the audience of the influencer does match your target audience too.
Adds
Even if it did take some time, TikTok has finally introduced ads. There are four types of adds it included:
Infeed Native Content is the type of ad which is similar to the one Instagram story or Snapchat has and it can support multiple features, for instance, app downloads or website clicks
Brand Takeovers: lets brands take over TikTok for one whole day. They are allowed to create GIFs, images, and videos as well as embedded links that lead hashtag challenges or to landing pages
Hashtag Challenges enable you to use promoted hashtags instead of trying to make the hashtag challenge on your own and hope it goes viral. This can get you more engagement.
Branded Lenses are similar to the Snapchat 2D and 3D lenses
If you ever thought of adding TikTok to your marketing mix, this article might help you to go over the edge and make that step. Every social media has its benefits, but only if used properly. If you want your efforts to be fruitful, the best choice is to do your research. Afterward, there is nothing stopping you from promoting your brand.
