From Zero to Hero: How Link Building Can Help Your Tech Startup Dominate the Market
Link building is a lifesaver for any kind of startup that is trying to make its way into the business world. Don’t know how it works? No worries, we’ve got you covered. Link building is the process of getting more high-quality backlinks, as these backlinks are the most important ranking factor on search engines because it shows them that you’re the real deal.
However, link building is kind of a challenging process, so you must take into consideration how much time you’re going to spend crafting your new strategy so it doesn’t consume much of the one you need for keeping up with your startup. The most complicated part for websites that don’t have as much recognition is to get other reputable pages to link back to their site. This means you need to be more outgoing and this is where networking comes in handy, getting to know other website owners offering your services, and products, or showing them your content can allow them to trust you and provide your site with the most valuable reward, a backlink.
There are plenty of tricks and tips that can help you to get the most suitable SEO strategy for your page, and the linkbuilding marketplace is one of them. As a tech startup, link building is going to be your tool of choice, since you’ll need to establish authority and credibility in your field, by being trusted as a reputable website by both your customers and search engines, there are more possibilities for your idea to get noticed by investors.
It can be scary to think that you’ll need different skill sets to get your website noticed and successfully linked to other pages. Maybe content creation, promotion, or getting to know influencers is not your area of expertise. But in this article, we’ll be discussing the easiest approach for you to become a link building hero in no time.
First, you must know the definition of backlinks. These are hyperlinks from other sites that will send everyone who clicks them to your amazing page. It’s important to think of them as a vote of confidence, this connection you’re building in trust and reputability is going to give your page authority, and what’s authority? Proving to them you know what you’re talking about (and that you’re very good at it).
However, not all backlinks are similar, and you don’t need millions of them to prove your point. You have to focus on crafting backlinks that are coming from reputable sites whose quality can be proven. It’s more valuable to have five backlinks from trustworthy pages that a hundred from low-quality, spammy sites. So don’t get too obsessed with the idea of having millions of links, as search engines will only take into consideration the ones they can prove as relevant.
Google, the main source of information for SEO strategies has stressed this idea enough. If your page is provided with high-quality links, there’s a higher probability for it to rank better in their search results. There are other practices you may want to keep into consideration while building your startup page in order for it to be crawled by search engines, let’s discuss them:
1. Focus on the quality of your content: There’s no point in trying to come up with a successful startup if your content is poor and uninteresting. The quality of the content you provide is a key part of link building, as visitors who find your page will see that the information you’re giving them is good enough to share, and by sharing it they’re promoting your page, this promotion is going to help you gain more visits and suddenly you’ll be the most reputable site in your field.
For instance, if you own a SaaS business, you have to offer different types of content depending on the stage of the decision-making journey of your potential customers. Skale’s SaaS SEO guide provides invaluable insights on how developing a tailored content strategy is essential for nurturing expansion. Through the strategic use of SEO, you have the opportunity to significantly enhance SQLs and ensure continuous growth for your SaaS business.
2. Optimize anchor text: Anchor texts are known as the clickable text in a hyperlink, so you must take good care of their quality too. Lazy anchor texts such as “Read more” or “Take a look at this” are boring and could indicate manipulation to search engine algorithms.
Instead, you should use descriptive anchor texts that are relevant to the content you’re linking to. For Victoria-based businesses, working with a good marketing team offering top SEO services in Victoria can help you come up with the best anchor texts that will get your page noticed. Local SEO is key to building authority in your region, so you must focus on optimizing it.
3. Relevancy of backlinks: The quality of backlinks is important we already know that, but their relevancy plays a key role in link building and search engine optimization too. Be aware that when you’re asking other websites to link back to your site, they should be similar or relevant to your field, if you’re a tech startup why would you want a backlink from a pet shop? Is important to keep an eye on this particular point because if you get too many links from irrelevant sources, search engines will penalize your website and all your effort will be lost.
In conclusion, when you’re building a website for your tech startup don’t forget to keep link building close to you, as this successful marketing and SEO strategy is going to be a key part of your journey trying to get your idea discovered.
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