4 Avenues to Explore in Mobile Gaming

From a business perspective, there is a lot to love about mobile gaming. While not the form of gaming that’s (generally) known to be the home of blockbuster gaming experiences, it’s an enormously lucrative industry on many different levels.

Players might have their own preferences as far as this platform is concerned, but if you’re looking to get involved with mobile gaming on a professional level, there are many different aspects that could be beneficial to you. Understanding what you want out of the medium can help you to achieve the best results.

1. The Freemium Game

The word ‘freemium’ is one of those terms that you might hear so often without being entirely sure of the meaning. In terms of mobile gaming, it often means that the initial ‘purchase’ and download of the game is free, while additional features require financial input. This works for mobile gaming because players don’t have any sort of barrier in the way of trying the game in the first place – if they like the look of it, they can download it, allowing you to get your foot in the door. However, now that they’re engaged, to continue to access the full scope of what the game has to offer, they’ll be encouraged to make additional purchases.

2. Casino Games

The digitization of casino games through platforms like Crazy Vegas means that players have an easier way of accessing these short-form titles than ever before. Placing a quick bet on roulette or playing a hand of blackjack to pass the time becomes something incidental that can be done throughout the day, rather than requiring them to visit a physical venue. Additional features, such as live dealers or immersive game design, can make these platforms more appealing to those who usually prefer the physical alternative, however.

3. Popular Franchise Entries

Long-running game series like Diablo and Call of Duty have been known to have had successful mobile spin-offs, and brand recognition is a natural part of their success – with audiences having a way to continue playing their favorite games on the go. However, it’s also something that can take place on a much smaller level, with popular reality TV shows like Love Island having tie-in games that are smaller in scope, making them cheaper to produce without sacrificing any of that audience interest.

4. Partnerships with Big Brands

The popularity of mobile gaming is not something that’s escaped the notice of larger brands. Streaming giant Netflix has entered the mobile gaming foray, including its own bracket of games available through its mobile app. This sometimes means that games that have already achieved critical and commercial success, like Kentucky Route Zero or Into the Breach, are made available. The presence of these titles helps to draw people in and legitimize the platform, at which point, players can be guided to the lesser-known titles, potentially becoming a haven for developers looking for a way to get their own game out into the world and into the public perception.