3 Strategies to Combat Negative Business Reviews on the Internet
Did you know that 99% of customers report reading reviews when they are looking for a brand or company online?
That's why keeping your reviews sharp and up-to-date with your responses is so crucial.
This is true even if you get negative reviews (which odds are you will because not everyone is going to be happy with what you give them). However, your goal is to make sure that you keep up your business reputation and brand image.
Here are three tips to make sure you do that when you receive a negative review online.
1. Answer the Reviews Quickly and Thoughtfully
One of the most important things that you can do when you get negative feedback online is to answer the reviews as quickly and thoughtfully as possible.
If you let your customer reviews just sit there, then your business reputation can be hurt. Instead, if other customers or potential customers see that you had responded to the reviews, they will be more likely to see who you are and what you stand for. This is especially true if you show how thoughtful you are in response to the negative reviews that you get.
You should also be genuine with your response. You need to respond in a way that will make it right with the person.
This will also limit the amount of damage that one review can do as well.
2. Always Follow Up to the Reviewer
Even though you are not necessarily going to get the review that you want after you respond, you need to take it offline and follow up with the reviewer.
When you do this, you should make it as thoughtful as possible. If you feel that you need to make it right with them, you should make sure that you do anything in your power to do that.
Send flowers, reimburse the product that they purchased, or do anything else that you can do for them.
3. Continue With Your Digital Marketing Strategy
Although a bad review can throw you off, that is not the end of everything, even if it seems like it.
The best thing you can do is to continue with what you have been doing in terms of marketing and advertising for your brand or company.
This way, you will continue to get new clients and customers coming your way.
There are a lot of different types of digital marketing, so being aware of those and combining a few of them is always a good idea.
Combatting Negative Reviews
It can feel really upsetting if you get negative reviews as a company. When you work really hard and feel that someone doesn't see that, it can feel defeating.
However, it's important to keep your head up and continue moving forward!
If you enjoyed these tips, be sure to check out other blogs like this one on our site!
