To celebrate 21c Museum Hotels joining the MGallery Hotel Collection and mark MGallery’s North American debut, a transparent ‘Masterpiece Suite’ is popping up for a 24-hour interactive art installation in one of the most highly trafficked areas in Midtown Manhattan – Penn Plaza. Highlighting the ‘art of the stay’, the pop-up hotel room will host muralist Aaron De La Cruz, who will transform the suite into his own visual masterpiece. What begins as the most unexpected canvas for the artist – an all-white room with everything from the bedding and flooring, to the lampshades and walls, painted white – will come to life in front of passersby’s eyes with his addition of vibrant color and immersive design on every inch of the space.
Coinciding with the NYU International Hospitality Industry Investment Conference, an invite-only cocktail party will take place during the first evening of the activation, allowing industry VIPs, tastemakers, media and influencers to get an exclusive view of this one-of-a-kind creative experience. In the true MGallery spirit of storytelling, The Haiku Guys will also be onsite, outfitted in luxury pajama sets and typing customized, daydream-inspired poems on a vintage typewriter.
Those who post a picture of the Masterpiece Suite or visit www.WinAStayByMGallery.com will be entered to win a once-in-a-lifetime Memorable Moment experience by MGallery. The winner will choose between picnicking by private charter helicopter in New Zealand, getting a custom tattoo in Amsterdam, or indulging in a VIP bourbon, arts and horse racing experience in Louisville. Each package is valued at $6,000 and includes airfare for 2; $1,000 spending credit; and 4 nights’ stay at Hotel St Moritz Queenstown, INK Hotel Amsterdam or 21c Museum Hotel Louisville, all storied members of the MGallery Hotel Collection.
Timed to the installation, MGallery and 21c will also launch an extraordinary new “Paint Your Passport” package. Lovers of travel, the arts and immersive experiences will be able to visit all eight 21c Museum Hotels on one unforgettable journey, giving them unprecedented insider access to one of the largest contemporary art collections in the country. This bespoke package will include experiences unavailable to the general public, such as dinner at the 21c Founders’ home with a personal tour of their expansive private art collection and a behind-the-scenes visit to the 21c art warehouse with 21c’s Chief Curator and Museum Director, plus exclusive activities curated at each stop, such as private cooking classes with a 21c chef, bourbon distillery tours and more.
Monday, June 3rd
Contest Opens
“Paint Your Passport” Package Goes Live
2:00PM: Masterpiece Suite Unveiling / Artist Begins
5:00-8:00PM: VIP Cocktail Party
Tuesday, June 4th
2:00PM: Artist Finishes
7:00PM: Masterpiece Suite Concludes
Sunday, June 30th
Contest Closes