Aperol Joins the US Open: A Toast to Tennis with Italy's Iconic Aperitivo
In a delightful blend of sports and culture, the iconic Italian aperitivo, Aperol, has announced its debut partnership with the US Open. Bridging the vibrant energy of tennis with the convivial spirit of Italian piazzas, Aperol aims to infuse the world-renowned tennis championship with a zest of Italian joy.
For those fortunate enough to be at the US Open in person, Aperol's presence is unmissable. Fans can immerse themselves in the Aperol experience at two distinct locations: an eye-catching orange-branded patio bar near the main entrance to Arthur Ashe Stadium and an authentic Italian Apé Truck stationed near Court 5. Both spots encapsulate Aperol’s ethos of togetherness and are sure to be a hit among attendees.
But the Aperol experience isn't limited to the stadium. Tennis aficionados nationwide can elevate their viewing parties with the effervescent Aperol Spritz, celebrated as Italy’s #1 cocktail. And for those looking to perfect their spritz game, the Aperol Perfect Serve Kit, available through Cocktail Courier, offers everything needed to craft the iconic drink from the comfort of home.
In addition to the on-ground festivities, Aperol is teaming up with Racquet Magazine for the exclusive Racquet House NYC event at Rockefeller Center. While the scheduled events are by invitation, the public isn't left out. Tennis enthusiasts can access the court throughout the weekend, making it a truly inclusive celebration.
For fans of tennis and aperitivo alike, this partnership promises a US Open like no other. So, as the games unfold, raise a glass and Join the Joy with Aperol!
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