Sun Pharma and Dr. Pimple Popper Launch WINLEVI Campaign with Special Dinner Event in NYC
In celebration of Acne Awareness Month, Sun Pharma, together with their spokesperson Dr. Sandra Lee, famously known as Dr. Pimple Popper, hosted a memorable dinner at Sant Ambroeus in New York on Thursday, June 13th. The event marked the launch of Sun Pharma’s latest campaign for WINLEVI® (clascoterone) cream 1%, a groundbreaking topical prescription product that targets sebum production to combat acne. The elegant dinner provided a unique opportunity for Dr. Lee to discuss her recent collaboration with Sun Pharma and highlight the innovative campaign that uses humor to address the role of sebum in causing acne. Set against the chic backdrop of Sant Ambroeus Brookfield, Dr. Lee mingled with some of the city’s top industry insiders and specialists, answering questions about all things acne-related.
Sebum, an oily substance produced by sebaceous glands, plays a crucial role in protecting and moisturizing the skin. However, excessive sebum production can lead to clogged pores, feeding bacteria that cause inflammation and acne lesions. Dr. Lee explained that WINLEVI® (clascoterone) cream 1% works by reducing sebum production, thereby preventing acne at its source. This innovative approach sets WINLEVI apart from other acne treatments, offering a new solution for those struggling with persistent acne issues. The evening also served as the official unveiling of Sun Pharma’s new advertising campaign featuring Dr. Sandra Lee. The campaign includes three humorous and relatable Connected TV (CTV) ads that highlight the often-misunderstood role of sebum in acne. The first ad, titled “Family Dinner,” humorously depicts a family’s reaction to the word “sebum,” which is bleeped and blurred every time it’s mentioned until Dr. Lee clarifies its medical significance.
Overall, the dinner at Sant Ambroeus was more than just a celebration; it was a testament to the power of collaboration and innovation in dermatology. Guests enjoyed a delectable meal while engaging in insightful conversations about acne treatment advancements. The ambiance of Sant Ambroeus, with its elegant decor and intimate setting, provided the perfect environment for this exclusive gathering. As the campaign continues to roll out across various media platforms, Sun Pharma and Dr. Sandra Lee are committed to raising awareness about the role of sebum in acne and promoting WINLEVI® as an effective treatment option. For more information on WINLEVI® and to view the campaign ads, visit www.winlevi.com. Follow Dr. Sandra Lee on social media for more updates and tips on managing acne.
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