Moet & Chandon x AMBUSH Collaboration

International fashion designer of AMBUSH, Yoon, is releasing an unprecedented and inspirational collaboration with iconic champagne house, Moët & Chandon this February—a first for Yoon in this territory and first artist collaboration for the House’s signature Moët Imperial Champagne in 152 years.

Known for her pioneering spirit as a “rule-breaker,” Yoon injects her minimalist aesthetics into the redesign by changing the gold neck of the bottle to a deep shade of black, contrasted with a new embossed label in white, to produce an eye-catching design that suggests a blank slate—like a window onto a future filled with possibilities for those who dare step forward.

While visiting Epernay in Champagne country and home to Moët & Chandon since 1743, Yoon was inspired by the lush nature of the agricultural heartland and impressed by the care that went into preserving the land and it’s age-old traditions. Following the visit, Yoon choose World Land Trust to receive the profits of sale of the limited-edition bottles, with support from the brand. We share additional details on World Land Trust below, for your reference.

This momentous partnership showcases Yoon’s disruptive creative and aims to bring a freshness to the centuries-old heritage of the Moët & Chandon, allowing the brand to connect with the spirit of its time and stand for the values that speak to today’s generations.

You can order yours on www.ReserveBar.com

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