When we look into selling our homes, we are going to want a number of things in place to ensure that it runs smoothly. We will need all the paperwork taken care of first and all your lawyers ready to assist. You may have already looked into a public adjuster for any legalities that don’t quite go right and therefore once these are all taken care of, you will want to start marketing your home in a positive and impactful way.

Marketing the right way…

When you search for any company, service or product online you often read reviews in order to get an honest assessment regarding the item you are considering buying or the company you are thinking about using. Your home should not be any different. Some great testimonials can certainly go a long way even if you think they seem irrelevant. They present a fantastic way of selling your home and the neighborhood, which is a key factor when purchasing. What is the area like as a whole? What is the crime rate like? What amenities are there? What kind of things can you do in the area, and what is the financial progression shaping up to look like over the next ten years. Is it booming, is it struggling economically. This alone will lower the valuation of your home. 

Use your neighbors and friends to work with you to put together some positive testimonials for you. Ensure there is a nice variation about different aspects of the area. Do not only ask for testimonials about your property but also about the local area, the community and the neighbours. You want to paint a picture of the good quality of living the buyer will benefit from if they sign on the dotted line. 

Don’t overpaint it…

You don’t want to put dazzling reviews in always because this feels forced and fake but rather look at the bigger picture. By stating ‘this hose is amazing’ you are not actually providing the buyer with any good quality information, but rather ‘there is plenty of room for expansion and the area is generally safe and secure’. Moreover, don’t only opt for reviews that state ‘this property is amazing, I love the character of the main bedroom and the spacious bathroom…’ Don’t just point out the obvious. Be sure that you include interesting and captivating stories about the area; whether that’s related to children’s growth and development and the new jobs opening in the area from new investments. Any investments made to the area is going to be a great selling point.   

Financial stability of an area will also provide the new buyers with a good standing point in the future if they choose to sell. Buying into a good area economically, is going to mean that more hobs are likely to become available and a higher demand for real estate. If your area is not booming, then it’s good to focus on the things that are working and a possibility for change in the future.