Effective marketing drives business growth, but there are so many options available that choosing a strategy can be difficult. In our guide, we will explore ten techniques that accelerate growth and bring businesses to another level.

Goal Setting

The best growth strategies start with the definition of the company’s goals. Whether it’s your mission to build brand awareness, tap into new market segments, or boost online sales, it all starts with help from Digital Strike. The more measurable and specific these goals are, the easier it is to analyze and track them.

Finding Your Target Audience

Once you’ve decided who to gear your services and products toward, other strategies will become clearer. Geographic location, age, gender, interests, and preferences are all worthy considerations when defining a target audience and creating buyer personas.

Selecting Channels and Setting a Budget

Does your audience spend most of its leisure time reading magazines, scrolling social media, or watching videos? When healthcare marketing experts learn how patients consume content, they find it easier to reach them where they are.  Knowing where to advertise will also help you set a marketing budget, which is also essential.

Content Marketing

After choosing channels and setting a budget, you’ll further refine your content marketing plan. These days, webinars, blogs, and podcasts allow consumers to connect with brands like never before—give them what they’re looking for by creating valuable, informative content that resonates with audiences and tells a story.

Marketing on Social Media

Most SMBs (small- to medium-sized businesses) have discovered the benefits of social media marketing—it’s one of the easiest and most effective ways to increase brand awareness and web traffic. From Instagram to TikTok, from Facebook to LinkedIn, it’s easy to reach new audiences with compelling, informative video content.

Search Engine Optimization

Also called SEO, search engine optimization helps companies rank higher in search results. While any increase in web traffic is beneficial, it should be high-quality traffic from people who want to buy what you’re selling. Win the SEO game by doing keyword research and choosing targeted terms to boost your ranking and reach more customers.

Working With Influencers

This marketing strategy uses word of mouth to spread a message. An influencer is a leader in their field and has thousands of social media followers—and working with them will expand your reach with a minimal investment.

Public Relations

Positive press and media coverage will generate buzz around your company’s products. Not only will you get the public’s attention, but you’ll also keep it. By running PR campaigns on TV, on the radio and podcasts, and in newspapers and magazines, you’ll reach the widest market segment.

Landing Page Optimization

Online marketing campaigns are most successful when landing pages are optimized for higher conversion rates. Before allowing your site to go live, be sure it’s mobile-responsive and loads quickly. Today’s buyers have short attention spans, along with a desire for instant gratification, and even a short delay will lead them to go elsewhere.

Digital Ads and Pay-Per-Click

Your choice of these marketing methods depends on the target audience, campaign timing, the availability of creative assets, and most importantly, your budget. Although it may seem archaic to some, online ads and PPC offer a great return on investment.

Follow These Tips for Better Business Growth

No matter the company’s size or budget, there are multiple ways to build a solid marketing strategy. From brand awareness to search engine and site optimization, tactical and creative measures will attract more customers, increase revenue, and eventually allow you to reinvest in other growth opportunities.