Everyone knows TikTok.You’ve seen the videos on YouTube, on Instagram, or Facebook.  Some hate it, and some love it. But no one can deny the power it holds over creating and controlling worldwide trends in almost every part of our life. It started as a simple app for cute animal videos and lip-syncing trends. But now, with over 1.5 billion downloads, it has conquered the world. And companies are starting to realize it. Its video-based format has made it the most downloaded app for the past two years. As you might know, the future of marketing lies in videos, ever since YouTube overtook Google for most searches in a year. Even companies like Disney have an account to interact with their followers. Movie stars, famous chefs, and musicians are building their relationships with their fans through this easy-to-use app

Find your niche

There is a niche for everyone. Every product or service has a customer on TikTok. It would help if you found it and then built on it. Create content that appeals to your target audience. It is recommended to dabble in a few categories at the start to gather more attention and narrow it down as your following grows. It is pretty essential to keep a relatively consistent tone; you don’t want to alienate your old following in favor of the new one.  You will need a bit of research to create your own niche, but it's a good thing to do because this will be needed if you were to use a growth service like TokUpgrade, which has been recommended as the best site to buy TikTok followers, because the service will target users for you, so already having a niche makes this job easier. Analyze your competitors and see what they are doing. It’s crucial to stay relevant but not to plagiarize others. As for the inspiration for the posts, chefs regularly post themselves cooking or just chopping food. Gordon Ramsay posts videos either of himself reacting to how people cook or his daughter pranking him. Two completely unrelated niches, but both work for him. 

Post regularly

As it is with most social media platforms, it is imperative to post regularly. Of course, the posts will depend on what your business is about. Do not post something not related. It is pretty easy to become irrelevant. The content must be engaging; always check the comments under your videos to see what the people want to see. It is necessary to cater to their needs. 

Use hashtags when possible

All social media platforms have hashtags, and they work in the same way on TikTok. They help you get found more quickly, as they are primarily used to see more videos with the same content. Don’t overstack your videos with them; use 3-4 important ones, which best reflect both the video and your brand. Do the hashtag challenges when the opportunity arises, as this gets massive attention. 

Go crazy with content 

TikTok is a lot less conservative than other apps. Go nuts with the filters, experiment with different types of videos. It is supposed to be entertaining and redirects possible customers to your website. It needs to reflect your brand but in an informal and relaxed sense. It’s free publicity, so don’t take it too seriously, and is honestly one of the easy ways to get TikTok followers. Post about yourself and your coworkers during work hours, do the challenges together. On TikTok, your brand must be human. There is no room for corporatism. 

Engage and tag

Communication is the key ingredient. Listen to what your followers want, and do the videos they want. Challenge similar brands with your videos on who can do it better. It doesn’t matter who wins or loses. It’s supposed to be a friendly competition. You can even challenge the followers. Ask them to post videos with your products or organize giveaways. It would also be best to piggyback on the user-generated content to improve your engagement. Don’t stray too far from your own niche, but some new refreshing content that is different is good sporadically. 

To conclude

Although TikTok is reminiscent of the Vine app, which was viral a few years ago, they hold very few similarities. TikTok is perfect for engaging with your target audience in a more informal, human way. Any brand that wants to be taken seriously must have its own social media accounts. The more they have, the better their engagement with their customers will be as each platform has its flavors.