Do you own a business that is located in a stand-alone building? Does that business depend on foot traffic, or in-person customer visits? If so, did you know that the curb appeal of the building can have a huge impact on business and how many customers you get? A building that lacks curb appeal and looks tired and worn can create the wrong kind of brand image. So what’s a business owner to do?

Here are some of the ways you can improve the curb appeal of the building and thereby improve business.

Bring Some Beauty to the Exterior

Just as you would add beauty to the exterior of a house, a business should be no different. This means adding greenery through bushes and shrubs, bright pops of flowers in planters or garden beds, landscaping such as a stone pathway leading to the entry, decorative stone or wooden benches, and anything else that helps the exterior appear more finished. Remember, you are trying to make your business stand out and create a professional brand image.

How Is the Condition of the Roof?

Roofing is something that often gets overlooked but is very important to the structural integrity of the building. You don’t want to risk a leak and the damage it can cause to the interior of the building. If the roof is more than 10 years old, has suffered any kind of damage, or is just looking tired and worn, it’s best to get an inspection. 

A shingles roof installation from a company like Wildwood Roofing & Construction may be necessary, depending on the state of the roof. A commercial roofing contractor will understand what repairs or replacements will be needed, and can suggest the various options available to you.

Is the Business Well Lit?

This particular tip isn’t just about curb appeal, there is also a safety factor involved. You don’t want customers tripping or falling due to low light conditions. As well, spaces that are well lit are safer in the evening. The walkway, entryway and exit, and parking lot should all have ample lighting.

Invest in New Signage

Ask yourself when was the last time you invested in exterior signage for the company? Perhaps you picked something budget-friendly when you first moved into the space with the plan of upgrading to something a bit more grand, like a flag flying from a flagpole, later on. This could be the time to go ahead and make that upgrade.

Any exterior signage should be visible to customers, should be lit up at night, the lettering should be simple and easy to read, and it needs to reflect the style and branding of the company. If possible, you may also want to include the company logo on the sign.

Make Use of Window Displays

Depending on what kind of business you operate, you may have window displays. These can do a great job at attracting customers, but the key is to constantly update them and keep them fresh.

Enjoy All the Benefits of Improved Curb Appeal

Using these tips to improve the curb appeal of your business means you’ll start attracting much more attention, and in turn, your business can start to improve.