Many businesses have really struggled through 2020 as a result of the Covid-19 Pandemic and its effect on the global economy. A huge number of businesses had to shut their doors altogether, but even those who managed to survive have been left in an incredibly difficult position. If you have a business that has managed to make it through the difficult times, 2021 could offer the new start you need to get things back up and running again. With a bit of positive thinking and the right marketing and operational strategies in place, there are huge opportunities for businesses to flourish once more in the post-Covid world. 

In order to help businesses get back on their feet and succeed in the new year, here is how to give your business a boost in 2021.

1. Implement Effective SEO Techniques

All businesses nowadays need a winning website and this is one of the most effective ways to give your business a boost. It is vital to ensure that your site fully describes your business’s products and services and that it provides a great experience for visitors. If your website has many technical issues like slow loading times or broken links, visitors will become very frustrated and will leave the site and never come back. This will make it impossible to convert those visitors into customers.

Websites with effective on-site SEO will appear at the top of search engine results pages so there will be a far greater chance that web users come across your business’s website. Make sure that all content is interesting, regularly updated, and includes the relevant keywords for your business’s industry. The experts at AdInfusion.com explain that these will be the terms that potential customers most commonly search for when looking for websites like yours. In addition to great on-site SEO, it is also important to look at your off-site SEO. This mainly includes reaching out to other websites in your industry or niche in order to create backlinks to help direct potential customers to your website and to boost your search engine rankings.

2. Google Advertisements

Whilst SEO is a very effective process and has been shown to be very beneficial for businesses’ websites, search engines do not encourage it because they want the websites at the top to be the most informative rather than just those who are best at optimization. Google does, however, want to take advantage of websites’ desire to be top of their results pages and so offers customers the opportunity through paid ads. When a web user searches for keywords or terms related to your business, Google will put your website at the very top of the list as a sponsored search result. This can be a great way to boost your business as it increases your website’s visibility without having to go through the long and tricky process of SEO. 

3. Facebook Advertisements

Facebook is the most popular social media platform on the Internet and is used by billions of people all over the world. With this popularity comes a huge opportunity for boosting businesses through the use of Facebook’s own advertisements. Facebook Ads can be very effective as they enable you to create targeted ads to reach out to the groups of people who are most likely to be interested in your business. If, for example, you have a nightclub business in London, you can aim the ads at young people in London and across the South East of England. This will help to improve your strike rate and also prevent your business from wasting money by reaching out to people who will never become your customers because they are not in your target demographic.

4. Email and SMS Marketing

Whilst email and SMS marketing are often seen as marketing tools of the past, they can still be very effective. The almost universal use of email and SMS across the globe means that the potential pool of customers you tap into through email and SMS marketing is enormous. The direct nature of these marketing methods, with promotional messages being delivered directly to inboxes, also means that the open rate is higher than with other forms of direct marketing like mail marketing. Successful businesses utilize every possible avenue for boosting customers and sales so don’t overlook some of the classic strategies.

With every industry set to be incredibly competitive following Covid, giving your business a much-needed boost is vital. The businesses which will succeed in the new world will identify the right areas to focus on and spend enough money and time in getting their operations and marketing strategies up to scratch. Give these suggestions a go and your business will have everything it needs to succeed in 2021.