Social media is a huge part of our modern society and everyone seems to be plugged into this virtual reality that exists all across the globe. If you have a brand or a business then having a social media marketing strategy is vital because the conventional way of marketing is not cutting it anymore and even though Social media marketing has grown significantly, there are a few downfalls. Because of the influx of information and posts, it is hard for companies to keep up with the audience and what they want to see. There is a solution though, here are a few ways to fix your social media marketing strategy if yours is not working for you:

Define your target audience

One thing that every business should every business should know is their target audience and knowing your audience on social media helps you know which content to produce. Each social media platform has a different demographic that you should consider and you need to redefine your content to accommodate the different audiences, and this also helps when using popular and trending hashtags for you. You will need to define your hashtags based on your audience, but if you struggle with this, there are tools such as Task Ant, an ig hashtag generator, that will generate the most popular hashtags for you. You audience also dictates which platform you will use because each platform appeals to a different audience, for example:

• Tiktok users are born between 1996- mid 2000’s making their main user demographic young Generation Z.

• 25-34 year olds represent the largest demographic on Instagram.

• Twitter is most popular amongst Millennials which are people born between 1981-1994.

When defining your target audience you need to consider the following demographics:

• Age

• Gender

• Location

• Income level

• Behaviour 

• Interests

Using a posting calendar

One thing that could benefit you, especially if you are using multiple platforms, is having a posting calendar. Having a social media calendar is good because it keeps everything organized and it helps you maintain consistency, it also helps you plan your social media marketing and is a good way for you to keep track of how your performance is doing. 

You should make sure you set a schedule for different teams and that each team has clear goals and objectives.

Have realistic goals

You should always have goals and objectives and they should always be realistic. If you don’t have any goals then you won’t t have a way to measure your success, so goals are very important. A few examples of some good goals to have include:

• Build brand awareness

• Manage brand reputation

• Build and manage an engaged community

• Increase sales

• Gain customers

• Deliver customer service

You should choose goals based on your business and what you want to achieve. As important as setting these goals is, having a way to track the means you put into place to achieve them is also of utmost importance to help you understand what is working and where adjustments need to be made. AI can help here by analyzing behavior and data and providing insights that can help you make smart decisions for the good of your business; this post over on whitehat-seo.co.uk goes into this in greater detail if this is something you are interested in exploring further. 

Decide whether to use an influencer or not

Social media has given rise to the influencer and there are many influencers on the different social media platforms. Influencers have power in their niche and they have a massive following which is something that your business can benefit from because when collaborating with an influencer, your business gets to reach their audience. They also have the power to persuade their audience, so if they recommend your product or service, their followers are likely to support it and try your service or product. 

In the same way you have to decide which hashtags to use for more followers, you will have to choose what influencer to use. When picking an influencer, you have to choose one in your niche and you have to be budget ready because they’re services don’t come cheap. You do have an option to pay them in product, but that depends on the influencer. 

Vary content that is used

It is not a good idea to use the same content across all your social media platforms because each platform has a different audience. Each social media platform also has a different format for content which is something that needs to be taken into consideration. You need to personalize your posts to accommodate each platform and their audience, this is very important if you want your content to be successful on all platforms.

To make your social media marketing processes more organized and efficient you can also use marketing automation tools like local marketing software. It will assist you in simultaneously creating and managing several marketing campaigns on different platforms.

Overall, planning your social media marketing strategy is not that complicated. You just need to remember to implement the above mentioned steps which are: Define your target audience, use a poster calendar, have realistic goals, decide whether to use an influencer or not and vary the content that is used. If you follow these steps thoroughly, your social media strategy should improve significantly and you should be able to see positive results.

In addition to the steps mentioned above, it's also important to have a professional and user-friendly website design for estate agents, as this can greatly enhance your online presence and attract potential clients. Your website should be easy to navigate, mobile-friendly, and optimized for search engines. It's also a good idea to include high-quality photos and videos of your properties, as well as testimonials from satisfied customers. By combining a well-designed website with a solid social media marketing strategy, you can effectively promote your real estate business and increase your chances of success.