Twitter has become a powerhouse of marketing during the last ten years. But how did that happen and why is it important? Currently Twitter has over 330 million globally active users every day. More and more of small businesses are investing their time and resources to gather a sizable following.  It has an easy to learn-interface, and many tools integrated into it to take advantage of, such as Twesocial for one, which is the best site to buy Twitter followers. So how can you, or your business take advantage of this? By growing your follower base of course. 

And that is an easier task than you might think. The follower number is not just a vanity metric. It shows the number of people you might influence with your posts. These people are interested in you might want to say, and what future products you might be unveiling. Keep reading to finnish this crash-course in Twitter profile management. 

  Use hashtags to target followers   

It is quite important to understand and harness the power of #hashtags. Simple statements, or just words that are reposted massively.  To the untrained eye they might seem unimportant, but they make your posts more searchable and impactful. Their content will vary depending on what your target audience is, and it is important to adjust correctly. Most of the hashtags are not helpful, so you must find the ones that work the best.bYour posts should always include at least two hashtags, as tweets containing them get 2 times more engagement from your audience. 

Create a compelling profile 

Twitter, as all other social media platforms, is full of bots. Your profile must be painstakingly obvious to be human. Put a photo of yourself that seems professional but casual or a high-resolution business logo that will reflect your profile. Choose a visually appealing header image that will capture the attention of your audience and keep them on your profile.  You might use it to draw attention to certain campaigns without wasting your profile picture or Bio. 

Now for the Bio part. You get 160 characters to explain yourself or your company. It is one of the most impactful parts of your profile. It is mostly used for short concise information such as relevant tags, industry keywords, a flavour of your personality, and links to other social media platforms. It is searchable, so you need to make it SEO-friendly(Search Engine Optimization).

Engage, Engage, Engage

It is of paramount importance to interact with your follower base. People love the feeling that someone is listening to them. It makes you more approachable by new followers. Answering to their questions will always garner positive publicity. You should also interact with other brands in the same field, but in positive ways. Tweet wars mostly gather negative publicity. Retweeting their posts which are relevant for you too might go a long way, such as state of economy, or currently the Covid pandemic It is also best to use a mix of regular tweets, photos and videos. It wouldn’t go a miss to combine them also, which is a good way to get more Twitter followers. Video content is six times more likely to be retweeted by your following, and infographics images are the most retweeted type of media. 

Post consistently     

When you don’t know what to do next and are stuck without getting any new influx of followers, you should tweet! Unlike other platforms like Facebook and Instagram, Twitter accounts benefit from daily posting. The Optimum amount of tweets is anywhere from 3 to 7 times a day. Twitter users are most active in the early afternoon, so it is important to post accordingly. If you are USA based, and your following is international, it would be best to post all around the day. But they are mostly localized. Target the most active group of followers and interact with them and post for them. A lot of followers doesn’t mean anything if they aren’t willing to interact with your posts. It actually might be worse.  It makes you brand bland and uninteresting. 

To summarize

The crash-crash course in twitter management is: Optimize your profile(good photos, keywords in Bio), use hashtags(jump on that wagon), engage(retweet and communicate with your following) and post consistently!