To celebrate the debut of its LifeWear magazine and the brand’s Fall/Winter 2019 collections, UNIQLO is hosting an immersive experience on the 3rd floor of its 5thAvenue store (666 5th Ave) on Thursday, September 12th and Friday, September 13th. Guests will have the opportunity to literally ‘step’ into the magazine and have endless photo moments that showcase the new magazine and collections.

The 3rd floor space will become the LifeWear lounge, which mimics the beautiful imagery seen within the pages of the magazine’s first issue. Features within the issue include styling stories, an interview with UNIQLO Global Brand Ambassador Roger Federer, coverage of the Uniqlo U and the UNIQLO and JW ANDERSON collaboration line, as well as collections for Fall/Winter 2019. The LifeWear Lounge environment allows guests to relax and flip through the 120-page issue while fully immersing themselves into the LifeWear ethos, the commitment to creating perfect clothing for everyone’s lifestyle.