October 20th, PATRÓN will debut the More Than Tequila Music Series - a virtual benefit concert taking place on Instagram Live to give Black artists an opportunity to share their talents, gain exposure that is critical to career advancement and have a conversation about community what means them in today’s culture.

The virtual music series will spotlight and celebrate Black artists and drive donations to support “Backing the B.A.R.” custom initiative between Bacardi (PATRÓN’s parent company) & NAACP, which provides grants to Black owned Accounts and Retailers providing the resources and education to aid in the critical work of ensuring racial equality in the bar and restaurant industry.  

The first benefit concert will feature Grammy nominated and critically acclaimed feature headliner, Rapsody, and three up-and-coming Black artists: Deante’ Hitchcock, GQ and Cyanca. 

Join Rapsody and a PATRÓN bartender, Solomon Thomas (@solomonkthomas), on the @patron Instagram channel on October 20 at 6:40PM ET for a pre-show cocktail and conversation about what “More Than Tequila” means and then switch over to the @raposidy Instagram channel at 7PM ET for the live concert. 

Anyone watching from home can donate directly to the NAACP Backing the B.A.R. fund, through a link pinned in the Instagram Live or donate sticker that will be available during the concert.