Celebrate the nationwide launch of Häagen-Dazs® City Sweets collection inside a transformed neighborhood NYC bodega called Rose & Reuben's. The name pays tribute to the brand’s founding husband and wife duo, Rose & Reuben who were the original creators and ice cream dreamers. While the space will embody the true essence of a bodega, each aisle will bring the City Sweets flavors- churros, B&W cookies, salty pretzels and more- to life in an unexpected and picturesque way. Each moment inside Rose & Reuben’s will be filled with the colorful artistry of Brooklyn native, Jade Purple Brown, who designed the City Sweets packaging and a sweet treat will be hidden within the immersive experience for each guest to seek out and enjoy.