In celebration of Pride Month, Maison Marcel, the Provençal wine brand known for its off-dry rosé, as well as high-profile collaborations with the likes of artist James Goldcrown and a who’s-who of celebrity investors like DJ D-Nice, today announces the release of Love Now rosé, a new collaboration with beauty mogul and digital content creator Angel Merino .
Photo via @drinkmarcel
The product is available for purchase since June 14 through Maison Marcel’s shop site at DrinkMarcel.com and at retail in New York, New Jersey, Connecticut, Massachusetts, Florida, Washington, DC, and Georgia.
Whether beach, boat or backyard, patio or Pride parade, this off-dry rosé blend of grenache, merlot, black muscat, and white muscat is the perfect pour.
Maison Marcel Love Now by the numbers:
● ABV: 12%
● SRP: $16.99
● Tasting notes: white peach, lychee, and elderflower
The Love Now bottle is adorned with an illustration of the Rainbow flag, which was designed by Stephanie Venezian, and is inspired by Merino’s make-up palette and soft pink bottleneck label proclaiming “Love Now.”
Sales of Love Now benefit the Latino Equality Alliance (LEA), a project of Community Partners, which advocates for safety, equity and wellness for the Latinx Lesbian, Gay, Bisexual, Transgender, Queer + community.
Said Maison Marcel founder Albert Dahan, “Maison Marcel is proud to have supported and built lasting connections within the LGBTQIA communities through years of intentional engagement. In honor of that commitment to allyship and to celebrating this incredibly rich, diverse, and beautiful group of people, we are thrilled to introduce a wine that celebrates every kind of love.”
“I’m so excited to collaborate with Maison Marcel in celebration of Pride season,” said Angel Merino. “Just like them, love has always been at the core of everything I’ve ever created and coming together for this project has been amazing! Whether you’re celebrating at home with your friends, or at your local Pride celebration, I hope everyone feels the magic and love with every sip of this deliciously crafted rosé. Happy Pride!”
Since 1969, Pride Month has been celebrated to commemorate the Stonewall Riots in New York City, a watershed moment in the modern LGBTQIA rights movement. On the morning of June 28 of that year, members of the LGBTQIA communities demonstrated outside the Stonewall Inn on Christopher Street in Greenwich Village following a police raid of the bar the night before.
Follow Maison Marcel online at www.drinkmarcel.com and on Instagram, @drinkmarcel.