Inspired by the rich heritage of Mexican design, the arts and hospitality program will feature a new artistic collaboration honoring the legacy of architect Ricardo Legorreta.
At Frieze New York 2022, Maestro Dobel Artpothecary will introduce its new annual thematic, The Mexican Golden Age, celebrating the birth of the modern Mexican aesthetic at the direction of Creative Director and Anónimo Colectivo founder Alejandra Martinez.
Photo via @dobeltequila
Born from 11 generations of tequila-making legacy, Maestro Dobel Diamante was the first cristalino to market and continues to innovate as a modern-day tequila, having since introduced the world’s first smoked silver tequila with Humito and the first pechuga tequila with Pavito. Just as Maestro Dobel honors the traditions of tequila, Maestro Dobel Artpothecary pays homage to those who share the same contemporary vision and commitment to heritage in their own craft.
Photo via @dobeltequila
A true champion of modern and contemporary Mexican art and hospitality, Maestro Dobel Artpothecary is a platform to celebrate this eternal pursuit for innovation, showcasing the visionaries and cultural richness of Mexico’s contemporary creativity through a series of immersive events.
For this second iteration of Maestro Dobel Artpothecary, Maestro Dobel has collaborated with Clásicos Mexicanos, a project dedicated to the rich and engaging history of 20th century design in Mexico, to create a series of bespoke pieces, showcased for the first time at this year’s Frieze New York fair.
Photo via @clasicos.mexicanos
Joining in a renewed appreciation for Mexican heritage, Maestro Dobel and Clásicos Mexicanos will bring to life a contemporary recreation of the Mexican Golden Age using original designs by pioneering architect Ricardo Legorreta from his Vallarta collection — as seen at the Hotel Camino Real in the early 1970s in Puerto Vallarta, Mexico. These works, inspired by one of the great masters of blending Mexican vernacular with international style, will feature handcrafted, archival pieces for a newly commissioned bar and lounge.
Photo via @dobeltequila
Together, Maestro Dobel and Clásicos Mexicanos will tell an exciting and multifaceted story— recognizing Mexican architects and artisans through their creations by delving into the history of Mexican industrial design and giving it a new, contemporary life.
The collaborative experience will also offer a modern menu by Chef Jorge Vallejo of Quintonil and a selection of Maestro Dobel cocktails, both specifically created in homage to this pivotal period in Mexican design.