The Macallan debuts a one-of-a-kind exhibit exploring the art and science of whisky and color making. Here, guests can discover how The Macallan whisky, made of 100% natural color, and the Pantone shade created to encapsulate it, came to be by taking a journey through the creation of this complex hue. As part of the experience, guests will have the opportunity to enjoy samples of The Macallan’s newly released Edition No. 5 whisky along with a snack. Guests must be 21 to participate. 

WHY: ‘The Macallan Whisky & Color Experience’ was created in celebration of the unveiling of The Macallan Edition No. 5 whisky and The Macallan Edition Purple. The Macallan Edition No. 5 is a homage to the diversity and complexity of the natural colors of The Macallan whiskies. Inspired by a coming together of whisky-making mastery and color expertise and insight, this Macallan single malt celebrates commitment to natural color and the intricate whisky-making process. To celebrate the whiskies’ natural color and the release of Edition No. 5, The Macallan partnered with the world renowned color experts at the Pantone Color InstituteTM to create The Macallan Edition Purple, a uniquely bold and complex shade; reflecting an enigmatic, multi-faceted and intricate combination of color.

WHEN: ‘The Macallan Whisky & Color Experience’ will be open starting Wednesday, September 18 through Friday, September 20 from 1:00pm - 7:00pm EST on a first come, first served basis. 

RSVP: Click here to sign up for The Macallan New Masters to pre-register for the event. When you pre-register you will be given priority access, and an extra dram of The Macallan Double Cask 12 Years Old. If you happen to already be a New Masters Member, you’re automatically pre-registered for the experience and no sign-up is required.