Customer Relationship Management is a pillar for all sales teams the world over. For many people, purchasing property is one of the most vital decisions they’ll make in their lifetimes. This is why real estate businesses are built on relationships and trust.

In this age of automation and digital sales, CRM tools are becoming more essential for all businesses. It can be factual to say that industries are going through a digital revolution, where investing in CRM is a must. The real estate sector has not been left behind.

With the right CRM, tool realtors can collect crucial information about their clients and use it to provide personalized services. This information can include demographic data, real estate purchase history, past interests, and preferences. 

In this post, we look at why successful real estate investors use CRM tools for real estate businesses and why you should invest in CRM in 2021.

1. Lead Management

One of the primary purposes of real estate CRM is lead generation. Real estate CRM helps agencies and their agents to reach out and follow up on various leads on multiple channels. 

Lead management can become problematic, especially when they are scattered on various platforms. However, with CRM, you can compile them all in a single location whether they are from social media, your website, real estate portals, and many others.

Having multiple clients on multiple platforms can make or break your business. While it’s a sign that your efforts are paying off, you can lose them all in your act of trying to juggle between them. With real estate CRM, however, you’re able to communicate quickly with your current clients.

Real estate CRM also allows you to keep track and stay in touch with potential clients. Say, for example, you encounter a potential client who wants to purchase a home in the future. You can stay in touch as you anticipate closing a deal in the future.

You may also want to use a lead generation tool like Uplead, wherein you can get a personalized realtor email list with authentic contacts. Managing this tool will also help you gain more leads in the future.

2. Enhanced Productivity

Sales teams are always busy setting up meetings, moving from one meeting to another, and following up on customer inquiries. At times, they barely have time to sit down at their desks and make entries into your CRM tool.

However modern CRM tools are cloud-based. Your agents can work on their mobile devices as long as they have the internet. This gives them access to the CRM tool in their pockets no matter where they are. This kind of convenience boosts their productivity.

Also, real estate CRM tools lead to automation. This means that your agents eliminate redundant tasks and focus on the most important ones. For example, CRM helps automate responses to client queries so that an agent doesn’t have to necessarily be in the office to answer.

3. Better Customer Service

The amount you take to respond to client queries is a huge factor in the direction the deal takes. Did you know that agents increase their chances of closing a deal if they reach out to a client within five minutes of inquiry? The rapid the response, the higher the chances. 

With the right real estate CRM, you can fasten the inquiry process. This is because most CRM tools nowadays come with auto-responders. You can configure them to respond to queries even when you’re not available to do so. Your client won’t have to wait for hours for you to respond. 

Isn’t this amazing? And that’s not all. You can customize the messages according to the particular action taken by the client. This eliminates generic responses to the customer. It gives you a chance to create messages that are not only personalized but also engaging. 

This way, your client already feels they’re part of the business. They know you mean it when you say that a member of your team will reach out when available.  

4. Improved Customer Retention Rate

Retaining your current clients is as important as obtaining new ones. Remember, relationships are some of the biggest factors that determine whether you succeed in real estate or not. This means that even after closing a deal, you need a platform that can help you maintain this relationship.

This is where real estate CRM comes in. The platform enables you to maintain constant communication through emails. You can dispatch occasional newsletters where you let them know about new deals, company activities, loyalty campaigns, or special deals for clients who refer other customers. 

You can personalize this further by sending them birthday deals or sending a special message for their purchase anniversary.

5. Improved Data Security

Real estate businesses involve a lot of sensitive data. Think about all the information that exchanges hands during a deal; demographic data, location, and even bank account details. You wouldn’t want such information to land in the wrong hands.

When it comes to CRM tools, you ought to ensure that security features are top-notch, especially when the software is cloud-based. This gives your business little to worry about and also meets regulations. 

Luckily, CRM companies have added serious security features externally. Data stored in the cloud is encrypted so it can’t be accessed by just anyone. Additionally, they have phishing and malware alerts where they’re notified if there are any malicious attempts to access the data.

Some firewalls protect realtor’s mobile devices even when they are offline.

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