The rumors are true, after speculation Urban Decay is launching it’s new NAKED pallate called Cherry.

At 11:30AM EST this Saturday, Urban Decay lovers and addicts alike will head down to South Street Seaport where the brand will have a larger than life cherry installation. This “Cherry Drop” will also be happening globally in Paris, Australia, and London.

NAKED Cherry GIFs will be available on Instagram across the US for consumers in and outside of NYC to partake in the fun, and fans will also have the chance to win the full collection and attend the NAKED Cherry global launch party in Los Angeles with plus one – see below for additional info.

If you can’t make it to the launch, you can follow online with your favorite influencers, with the help of major beauty influencers including Karen Gonzalez, Mariale Marrero, Maryam Maquillage, Angel Merino, Chrisspy, Melissa Alatorre, Nabela Noor, Foinika Kay and Aaliyah Jay, so tune into their Instagram channels for more content and a behind-the-scenes look at the day. 

If you choose to follow along then you and a friend have a chance to win two NAKED Cherry Collections and to party with their favorite beauty influencers at the global launch event where we’ll have a very special guest playing the tunes. This will include two round trip tickets and one-night stay in Los Angeles, CA. Giveaway sweepstakes will start at 10AM EST on 9/22 and end at 10AM EST on 9/23. The winner will be announced on Sunday, 9/23.

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