SERHANT., a multidimensional real estate brokerage that sits at the intersection of media, entertainment, education and technology, today announced that The Palanca Team and the Bogard New York Team, both formerly of Compass, have joined the firm.  Inclusive of both teams, a total of 30 agents have committed to joining SERHANT. in the first few weeks of the new year, representing 35% growth in the first month of the new year.

The Palanca Team focuses on the Brooklyn real estate market and was founded five years ago by 10-year industry veteran and Brooklyn native Abigail Palanca.  Since its inception, the team has closed over $245 million in total sales volume and completed $110 million in sales in 2021 alone.  Members of The Palanca Team include: seasoned real estate agent Courtney Smelter; Nicole Bilu, an active real estate agent and entrepreneur who owns the Goodroom and GoodBar in Greenpoint, and the boutique hotel the Glen Falls House in the Catskills; and Malika Rose, a former professional tennis player.

“The pandemic has shifted the way we do business and we are seeing an uptick in sight-unseen sales,” said Palanca.  “Residential real estate transactions are trending more and more towards video marketing and social media marketing - SERHANT. was built to support business in that way.  In thinking about the best way to serve clients now and moving forward, SERHANT. was the only brokerage with something different to offer.”

The six-person Bogard New York Team, led by husband and wife Brandon and Mallory Bogard, sells luxury real estate across Manhattan and the Brooklyn waterfront. With a combined 15 years selling real estate, the Bogards founded their team two years ago and have since signed and sold over $200 million in real estate inventory.  Members of the Bogard New York Team include: Lucia Cousins, a former production director for Vanity Fair Italia who now specializes as a buyers’ agent; former professional women’s lacrosse player Katie Hertsch; Zachery Brink, an up-and-coming real estate star who completed a record-breaking rental deal on his second day as an agent; and Caitelin McCoy, former Executive Assistant for a global casting company.

“When we looked at our five year plan, we realized our business goals were best aligned with those of SERHANT.,” said the Bogards.  “SERHANT. is in line with where the market is going and have built a brokerage that was designed to support branding and media strategy in today’s new age.  SERHANT. isn’t copying any existing business models, it is the future of real estate and we’re excited to be a part of it.”

An additional 20 agents have or will join SERHANT. this month, either as individual agents or as new members to existing teams at the brokerage.  SERHANT. is also growing its presence across Long Island with the addition of The Michael Sadis Team and The Rachel King Team, and has plans to expand into new markets across the U.S. later this year.

SERHANT. closed out 2021 by completing nearly $2 billion in total sales volume.  The firm was founded in September 2020 by Ryan Serhant, top luxury real estate broker and star of Bravo’s Million Dollar Listing New York, as a content-to-commerce real estate ecosystem that is mobile first, with a first-of-its-kind in-house film studio for organic lead generation, creating customer acquisition for its two core businesses: brokerage and education.

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