This summer, New York City’s iconic department store, Bergdorf Goodman, is set to host a unique and sophisticated pop-up event that’s sure to spritz up your summer. From July 17th to 21st, the St-Germain Spritz Counter will transform the beauty floor of Bergdorf Goodman into a refreshing haven where guests can indulge in the delightful flavors of the elderflower liqueur brand. This playful new take on the traditional beauty counter promises an experience like no other, blending luxury, refreshment, and a touch of glamour.

The event kicks off with an exclusive preview featuring actress Sophie Turner, star of St-Germain's global "Spritz Up Your Summer" campaign. Guests will have the opportunity to meet Sophie and experience firsthand the sensory world of St-Germain. Following the preview, the St-Germain Spritz Counter will be open to the public, inviting everyone to enjoy the refreshing Hugo Spritz cocktail.

Located at 754 5th Ave, New York, NY, the St-Germain Spritz Counter offers a fresh take on the classic spritz counters that were once a staple in the beauty sections of department stores. This innovative pop-up not only elevates the shopping experience but also provides a moment of relaxation and refreshment. After visiting the spritz counter, guests are invited to head upstairs to the BG restaurant to savor their Hugo Spritz while taking in stunning views of Central Park.

Hugo Spritz Recipe:

Ingredients:

• 1 1/2 oz St-Germain

• 2 oz Martini prosecco

• 2 oz Soda water

• 8-10 Mint leaves

• Lime wedge for garnish

• Mint sprig for garnish

Directions:

1. Add ice into a wine glass.

2. Pour in St-Germain and add approximately eight mint leaves.

3. Top with sparkling wine and soda water.

4. Stir the drink to combine all of the ingredients.

5. Garnish with a mint sprig and lime wedge.

The St-Germain Spritz Counter at Bergdorf Goodman is a must-visit for anyone looking to add a touch of sophistication and refreshment to their summer. Whether you’re a local or visiting NYC, this pop-up offers a delightful break from the hustle and bustle of the city. Be sure to mark your calendars and stop by to enjoy a Hugo Spritz and elevate your summer experience.

Please note: Must be 21+ to attend the St-Germain Spritz Counter at Bergdorf Goodman.

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