When tradition meets trend, magic happens—and that's exactly what's uncorking at Avignonesi Winery. The iconic Tuscan estate, renowned for its exceptional Vino Nobile di Montepulciano, is turning heads with the release of its 2014 vintage. But this isn't just any vintage; it's a stylish reinvention that speaks directly to the modern connoisseur.

In a bold move to bridge classic winemaking with contemporary culture, Avignonesi has teamed up with New York-based illustrator Amrita Marino. Known for her bold use of color, shape, and movement, Marino brings a fresh perspective to the wine's presentation, crafting ten unique labels that adorn this special release. Each label is a vibrant celebration of everyday moments, elevated with a touch of elegance—much like the wine itself.

This collaboration is part of Avignonesi's Live Nobile campaign, a movement conceived on the winery's 50th anniversary. The campaign symbolizes Avignonesi's commitment to engaging a wider spectrum of consumers by infusing the rich heritage of the Vino Nobile denomination with a trendier, youthful approach. It's about bringing wine into cultural conversations, making it a stylish accessory to modern lifestyles.

This release is more than just a bottle of wine—it's a statement. It's about savoring quality and tradition while embracing innovation and style. It's the perfect blend for those who appreciate the finer things in life but aren't afraid to break the mold.

So whether you're hosting an intimate dinner in your chic city loft or looking to impress at your next soirée, Avignonesi's 2014 Vino Nobile di Montepulciano with its trendy new labels is the way to sip in style. After all, great taste isn't just about what's in your glass—it's about how it complements your lifestyle.

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