Off the MRKT Favorites: Must-Have Picks for September 2024
As summer winds down and we transition into the cooler months, the latest lifestyle and luxury brand releases are already turning heads. From high-profile collaborations in the beverage world to groundbreaking beauty innovations and members-only dining experiences, there's no shortage of exciting launches to keep your calendar packed. This month, we’re spotlighting some of the most buzzworthy announcements and exclusive releases you won't want to miss.
In celebration of Nobu's 30th anniversary, QUI Tequila—known as the world's first crystal-clear Extra Añejo—is collaborating with famed chef Nobu Matsuhisa and artist KAWS for a highly anticipated limited-edition release: the 2025 NOBU Rare. This partnership unites culinary excellence, contemporary art, and a rich tradition of tequila craftsmanship, resulting in a 25-year-old tequila that is aged in oak barrels and rested in stainless steel tanks.
The collector’s edition, available as a three-part series, features only 300 sets at a pre-launch price of $3,000, making it a coveted item for collectors and aficionados. Each of the three bottles is distinct, showcasing KAWS’ artistry and Nobu’s influence. The tequila’s complex profile, with notes of cherry, honey, toffee, and cooked agave, reflects QUI's dedication to quality and artistry. This unique collaboration offers a rare opportunity to own a piece of history that beautifully blends art, culture, and gastronomy.
BeautyStat’s latest skincare innovation, the Triple-Plump Coconut Milk Serum, is set to become the ultimate thirst-quencher for your skin. Developed by chemist Ron Robinson, this serum is infused with a unique blend of Hyaluronic Acid, Polyglutamic Acid, Microsilver, and a proprietary Coconut Complex, designed to lock in moisture and restore the skin’s barrier for a radiant, glowing complexion. With clinical testing showing a 350% increase in skin moisture and a 100% improvement in glow after just one use, it’s no wonder celebrities like Hailey Bieber have hailed it as a must-have product.
Launching across TikTok Shop, BeautyStat.com, and ULTA throughout August, this serum promises to deliver results you can see and feel. The lightweight formula absorbs seamlessly into the skin, leaving behind a dewy, plumped appearance that feels fresh and revitalized. Whether you’re looking to restore hydration or elevate your skincare routine, the Triple-Plump Coconut Milk Serum brings both science and luxury together for a transformative skincare experience.
Flyfish Club, a groundbreaking members-only dining concept by VCR Group, is set to redefine the social club scene with its grand opening on September 20, 2024. Located in the Lower East Side, the club spans over 11,000 square feet across three elegantly designed levels. This avant-garde venue combines sophisticated interiors by Garrett Singer Design with world-class culinary offerings, making it the ultimate destination for New York’s elite.
The club introduces an innovative membership model, with options for standard memberships and unique blockchain-based memberships that allow members to own and resell their membership, a first in the hospitality industry. Members have access to curated spaces, including a main restaurant and bar, a private dining room, a lounge, and an omakase counter exclusively reserved for select members. With culinary collaborations featuring acclaimed Sushi Masters Masa Ito and Kevin Kim, Flyfish Club is poised to become a beacon of luxury dining and socializing in New York City.
Located on the 39th floor of Virgin Hotels New York in the heart of NoMad, The Riff Raff Club offers an elevated drinking experience led by James Beard Award-winning mixologist Charles Joly. Open to the public on September 19th, this sophisticated penthouse bar combines stunning panoramic views of the city with an expertly crafted menu of classic and innovative cocktails. Joly’s mastery is on full display, offering both a selection of rare vintage spirits and modern creations like the La Vida en Rosa and Prescription Julep #3. Guests can indulge in these inventive beverages while enjoying the warm, inviting atmosphere that is perfect for both a lively night out or an intimate gathering.
The bar’s “Liquid Library” of vintage spirits includes rare finds such as Old Fitzgerald Bonded Bourbon and 1947 Cognac Napoléon, making it a true destination for cocktail aficionados. Designed by Benjamin Kay of Adorn Designs, the space is enveloped in rich, warm hues, with subtle nods to Virgin’s iconic red. The club is open daily, transitioning seamlessly from happy hour to late-night revelry, ensuring that every visit is both memorable and unique.
With these unique offerings, September is shaping up to be a month of indulgence, discovery, and elevated experiences. Whether you're exploring new dining destinations, updating your skincare routine, or adding a coveted collectible to your bar cart, these launches promise to deliver unforgettable moments. Keep an eye out as these brands continue to set new standards in the worlds of luxury, beauty, and beyond.
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