Off The MRKT Favorite We Want This Month
With summer just around the corner, we're excited to share our top five favorite finds to kick off the season. From exciting new venues to refreshing beverages and thrilling events, these picks are ones you won’t want to miss.
As Formula 1 continues to gain popularity in the U.S., F1 Arcade is set to open its largest U.S. venue at The Forum Shops at Caesars Palace in Las Vegas. Scheduled to open ahead of the 2025 FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, this new location promises an electrifying atmosphere with full-motion racing simulators, signature cocktails, and a stunning terrace overlooking the Strip. "We are incredibly excited to bring the F1 Arcade experience to the vibrant Las Vegas Strip following the successful launch of our first U.S. location in Boston Seaport last month," said Jon Gardner, US President of F1 Arcade. The venue will also feature a 41-foot-long bar and a 3,550 square foot private room, making it a must-visit destination for both F1 fans and casual visitors .
Kick off your summer with Sprinter, the new canned vodka soda from Kylie Jenner. Made with premium vodka, sparkling water, and real fruit juice, Sprinter is available in four bold and juicy flavors: Black Cherry, Peach, Grapefruit, and Lime. At only 100 calories and 4.5% ABV, it's the ideal drink for beach days, BBQs, and pool parties. Since its nationwide launch in March, Sprinter has shipped over 140,000 cases and is available in over 10,000 retailers across 44 states. "The response to Sprinter has been amazing – we’ve shipped 140,000 cases in the first month of our brand, and we’ve had so many positive reviews across social media," said Kylie Jenner. Grab an 8-can variety pack for an SRP of $19.99 and sprint to the good times this summer.
Blake Lively's sparkling beverage brand, Betty Booze, has partnered with Michelin-starred chef Daniel Boulud to create the Jōji Box by Betty B. This celeb-curated omakase box features fresh sushi pieces handpicked by Blake herself, paired with Betty Booze’s new Sparkling Tequila flavors. Available at Boulud’s JojiBox, the partnership celebrates Betty Booze’s national distribution and showcases the brand’s growth. "Blake has curated a dish worthy of the renowned chef’s palette," said Michelle Ruth, Vice President at DKC. Look for Betty Booze at Boulud's iconic NYC restaurants and enjoy a gourmet experience that pairs perfectly with Blake's refreshing beverages.
Experience the thrill of high-speed sailing at the Mubadala New York Sail Grand Prix. Featuring 10 national teams racing in identical $4M F50 catamarans, this event promises intense sprints at speeds up to 62 mph. Co-founded by Oracle's Larry Ellison and Olympian Russell Coutts, SailGP is one of the fastest-growing sports in the world. The weekend will consist of six 12-minute races with stadium seating along the water and a festival atmosphere. With participation from sports luminaries like Issa Rae and Gary Vaynerchuk, the event is set to be a highlight of the summer. Don’t miss the exhilarating action and the chance to see the world’s top sailors compete .
These are our top picks to make your summer 2024 unforgettable. From new venues and refreshing drinks to gourmet experiences and thrilling events, there’s something for everyone to enjoy.
Hennessy Unveils Master Blender's Selection No 5
Hennessy has released the long-awaited Master Blender’s Selection No 5, the first in three years of this limited-edition series. Curated by 8th Generation Master Blender Renaud Fillioux de Gironde, this single batch blend is a celebration of craftsmanship and innovation. "I wanted to pay tribute to the artisans behind the scenes," said Renaud. The blend features notes of spice, candied orange, cocoa, and sweet spices, making it perfect to enjoy neat or on the rocks. Available exclusively in select U.S. retailers for $99 per 750ml bottle, Master Blender’s Selection No 5 is a must-try for cognac enthusiasts .
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