Last night, Grey Goose took over New York City happy hour with Jamie Foxx, Shrill’s Aidy Bryant, and SNL’s Colin Jost to treat unsuspecting bar-goers to surprise comedy performances and complimentary cocktails. Jamie Foxx announced his forthcoming comedy tour to the adoring crowd, revealing for the first time that his return to the stage will be titled, “Kill the Comedian.”

The bar takeovers officially launched the super premium vodka brand’s new global platform Live Victoriously, which focuses on treating yourself like you are the special occasion and celebrating life’s small, everyday moments – including an after-work Tuesday happy hour – just as you would life’s big milestones.

Foxx invited members of the crowd to join him behind the bar so they could try their hand at freestyle rapping, continuously referring to the spontaneous musical segment as, “Grey Goose Idol.”

The A-List comedians surprised the after-work crowd at The Times Square EDITION hotel bar, at Brooklyn hotspot Extra Fancy, and at Financial District favorite Underdog. After posing as bartenders for the night and serving up a few rounds of Grey Goose cocktails, Foxx, Bryant, and Jost turned the bars into stages and performed spontaneous stand-up comedy routines.

Photo’s courtesy of Getty.

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