111 Montgomery, the millennial-friendly condo in Crown Heights, Brooklyn, where prices start at $499K, is about to unveil three model residences designed by @homesteadbrooklyn (created by Summer Rayne Oakes), @stevenonoja and @alyssa.lenore that speak to the way real New Yorkers live.

With 163 studio to three-bedroom homes starting at approximately $499,000, 111 Montgomery is an attractive offering in one of New York’s most storied and exciting neighborhoods. Each influencer has envisioned their idea of home at 111 Montgomery with carefully-selected furnishings and décor sourced from retailers including CB2, Parachute Home and Anthropologie Home, reflecting the accessible nature of the building and the clean and understated interiors by Brooklyn-based Mesarch Studios.

“111 Montgomery fills an immediate need for buyers and first-time homeowners who want a high-quality, well-priced home that comes with robust amenities and the added perk of a quiet location seconds from Prospect Park and Brooklyn Botanic Garden,” said Christine Blackburn, sales director with Compass. “Partnering with these influencers brings our model homes to life in a way that feels genuine and is truly representative of the way real New Yorkers will live here.”

The 12-story mid-rise building stands out from other nearby developments as the first newly built full-service luxury condominium in Crown Heights, with amenities like an attended lobby, on-site parking and extensive bike storage with nine storage units per floor and more in the cellar level, a private co-working lounge, fitness center, children’s playroom, landscaped garden, and a roof deck where residents will enjoy sweeping skyline and park views.

For his model residence, Steven Onoja of @stevenonoja, a Nigerian-born, New York-based visual storyteller and writer known for his bold style and impeccable taste, was influenced by the neutral tones and airiness of the 676-square-foot one-bedroom, one-bathroom he curated. He describes the space as an ode to “warm minimalism” combining details like leather accessories and a cow hide rug with modern art pieces, including a geometric wood wall hanging and a textured aluminum sculpture. “If I could bottle up the light in this space, I would,” Onoja said. “My design for this home was inspired by my own lifestyle. No matter where I’ve traveled in the day, I can always count on coming back home to find comfort and inner peace.” Pricing for similar homes in the building starts at $666,000, including a private balcony.

Alyssa Lenore, the blogger and style guru behind @AlyssaLenore, has brought her signature elevated neutral aesthetic to a 950-square-foot, two-bedroom, two-bathroom home, one of the largest in the building. Celebrating the white oak floors, oversized windows and the open layout, Lenore’s design showcases soft colors and textures, with details like linen bedding and velvet pillows, that are elegant yet functional, perfect for the family she envisions living here. “I want people to notice the light and the flow, how easy it would be to come home and instantly feel relaxed,” she said. Pricing for similar homes in the building start at $1.04 million.

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