There’s an art to holding a successful open house. When it is a luxury property that’s involved, the expectations can be even higher. Those who take the time and money to get it right can fill their contacts up with many promising leads. 

Partner with influencers

Luxury real estate agents are like catnip to influencers. There are huge numbers of social media accounts and YouTube videos dedicated to how to build a custom home of luxury listings. Their reach is probably much greater than yours, so utilize it. Get them on board at a specialist ‘influencer open house’ prior to the main event. Wine and dine them and let them have full run of the place. They’ll create priceless content and promote it all over the internet. 

Try and find a ‘hook’ to entice them, such as live music or a mini-fashion show. 

Staging the Property

Staging is crucial for luxury homes. Use professional staging services to highlight the property's best features. Consider incorporating office cubicle designs that appeal to a home office setup, making it easier for buyers to envision themselves in the space.

Use virtual staging techniques

If the house you’re showing is empty or has unusual decor, it might be difficult for people to imagine their own furniture in it. Find someone with graphics experience and create a series of images that show the property with different styles of decor and furniture. You can even hire a company that specializes in real estate virtual staging to get the best results. You can use these on the property website listing and email them to people who have shown an interest. What’s more, you can also get some professional help from someone from a real estate agent directory to help you stage the house in the most appealing way possible.

Create a walkthrough video

A simple walkthrough video can do what a thousand photos can’t. Not only is video content becoming much more popular, but it will give a much better feel for the property than a plain image. You can create something simple like mutli family inspections to go all out with production values and drone footage.

Create an online sign-in sheet

Rather than have a guest book at the door, create an online sign-in sheet that people use instead. This can be done on a laptop or tablet. This will let you collect accurate contact details for follow-up after the open house. 

Invite the neighbors

It’s always a good idea to get on the best side of the neighbors. By inviting them in for a private viewing before the open house, they can invite any friends or family that might want to move into the area. 

Also, they’ll probably want to move home in the future and need someone to sell their homes too. This will put you at the front of their minds. 

Get up to speed with social media promotion

Luxury home listings are a huge pull on social media. So either get to know how to use it to the best advantage or hire someone who does. Using Instagram, YouTube, TikTok, and Facebook to promote images and video content. Tag and engage influencers who can help you push your content out further. 

Key takeaways

The open house isn’t dead, it just needs a bit of creativity. Rather than sticking to all of the traditional promos you’ve always done, expand your skillset into video, social, and influencer marketing. If you haven’t the time or skills to do it yourself, then there are many freelancers or agencies that can help you. 

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.